Fins, Furs, and Feathers, Inc. Ranks Among the Top 35 Specialty Online Internet Retailers

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Internet Retailer’s Top 500 Guide names the online retailer of pet supplies to its distinguished list of exceptional Internet businesses for the second year running.

It is a great honor to be included in a list of such prestige and in such good company

Internet Retailer ranked Fins, Furs, and Feathers 35th in the specialty category of its list of top 500 Internet retailers around the country. The pet accessories retailer made the list for the second-straight year because of its sales, growth and excellent shopping experience.

Fins, Furs, and Feathers, Inc. is the parent company of and Both companies deliver customer support to customers looking for more information about pet products and aquarium supplies. While is geared towards the average pet owner, mainly appeals to devoted aquarium hobbyists.

“It is a great honor to be included in a list of such prestige and in such good company,” said Mike Giove, chief operating officer. “Over the past year, our business has grown, and I think our rising position in the Top 500 guide demonstrates that.”

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2009 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

“The Top 500 listings are based on online sales in the prior year, in this case 2009. We use a variety of sources to identify companies for inclusion,” said Kurt Peters, editor-in-chief of Internet Retailer. “What sets these companies apart from other companies selling on the Web is their size—they are good at knowing how to attract, engage and retain customers, and they use that knowledge to create and grow a business.”

This is the second continuous year that the online retailer has made the list. Moving ten places forward from 2009, the seller of fish supplies and dog pet supplies plans to continue the trend going forward.

“We’ve always strived to gear our business towards what customers want,” said Giove. “While it is great to be recognized for our efforts, our main concern is that our customers are more than satisfied.”

About Fins, Furs, and Feathers, Inc. prides itself on great prices, wide selection, speed of delivery and superior service. Ninety-eight percent of orders are shipped the same day. has one of the most active online communities of pet owners on the Internet today inside the pet forum. carries more than 7,500 popular and hard-to-find aquarium supplies and fish tank accessories for saltwater and freshwater aquariums. All of their aquarium pet supplies carry a 60-day money-back guarantee and they offer a price match guarantee on all in-stock aquarium products.

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information website, an e-commerce conference and four directories that serve the retailing community. Internet Retailer’s 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.

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