April 26 Marks Second Annual National Pet Parent's Day℠

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Dedicated Day for Pet Lovers Highlighted by Free e-Cards at petparentsday.com

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A recent survey by the American Animal Hospital Association reports that 83 percent of pet owners consider themselves their pet's mom or dad. With the human animal bond at an unprecedented high in America, we feel it's important to set aside an annual day to recognize the special commitment made by pet owners.

Veterinary Pet Insurance Co. (VPI) has designated a day in honor of those who tirelessly scoop poop and dish out kibble, hold birthday parties in Fido's honor, and share a cramped bed with four paws. Pet Parent's Day℠, the nation's only official day celebrating pet caregivers, lands on the last Sunday in April - this year, April 26. Preempting a season dedicated to the appreciation of mothers and fathers, National Pet Parent's Day recognizes and honors those who lovingly consider their pets a part of the family.

In the spirit of applauding devoted pet parents for their hard work and diligent care, Veterinary Pet Insurance has created an impressive host of electronic pawliday greeting cards at petparentsday.com. Through April 26, nine different 'e-Cards', each conveying a different tone (fun, warm, new pet) for dogs, cats, and other species will be available for Web site visitors to share with the pet parent(s) of their choice. Senders will have the ability to choose an animated design and compose a personalized message to the recipient.

"The fact that the majority of our policyholders emphatically consider their pets part of their family inspired us to create a day for the dedicated pet caregiver," said Curtis Steinhoff, spokesman for VPI. "A recent survey by the American Animal Hospital Association reports that 83 percent of pet owners consider themselves their pet's mom or dad. With the human animal bond at an unprecedented high in America, we feel it's important to set aside an annual day to recognize the special commitment made by pet owners."

Those who view their pets as integral family members extend far beyond caregivers purchasing pet health insurance. According to the American Pet Products Manufacturers Association, 93 percent of pet owners value their pets for love and companionship, three quarters would include their pets in their disaster preparedness plan, and more than half give their pets medication or special food and consider caring for a pet beneficial to the health of their family (2007-2008 National Pet Owners Survey).

Free Pet Parent's Day e-Cards will be available on petparentsday.com through April 26. This year e-Card senders will have the ability to send the same greeting to one or more pet parents (multiple addresses) and time their e-Card to arrive the morning of Pet Parent's Day or to be delivered immediately.

About Veterinary Pet Insurance Co.

Veterinary Pet Insurance Co./DVM Insurance Agency is the nation's oldest and largest pet health insurance company and is a member of the Nationwide Insurance family of companies. Providing pet owners with peace of mind since 1982, the company is committed to being the trusted choice of America's pet lovers and an advocate of pet health education. VPI Pet Insurance plans cover dogs, cats, birds and exotic pets for multiple medical problems and conditions relating to accidents, illnesses and injuries. Optional Pet Well Care Protection for routine care is also available.

Medical plans are available in all 50 states and the District of Columbia. More than 2,000 companies nationwide offer VPI Pet Insurance as an employee benefit. Policies are underwritten by Veterinary Pet Insurance Company in California and in all other states by National Casualty Company, an A+15 rated company in Madison, Wisconsin. For more information about VPI Pet Insurance, call 800-USA-PETS (800-872-7387) or visit petinsurance.com.

CONTACT:    
Brian Iannessa
(714) 989-5662 (office)
(714) 981-2056 (mobile)
biannessa (at) petinsurance.com

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