Four Leg Identity.com Launches New Pet Website

Four leg identify offers innovative couture pet products for dogs and cats alike. Create an identity for your pet. Shop Four Leg Identity.com for the latest in pet fashion.

(Vocus/PRWEB ) May 12, 2009 -- Doesn’t your pet deserve a sense of identity? See innovative couture pet products from Fourlegidentity.com, which identifies fine design for dogs and cats alike. Four Leg Identity has created an outlet for you (the pet owner) to find products that accommodate your style (modern, classic, preppy, sophisticated, etc), while bringing that unfailing fashion to your pet.

Create an Identity for your Pet.

I was bored looking at dog beds and dog clothes from the corporate owned pet stores (typical rubbish that caters to the bargain shopper)

“I was bored looking at dog beds and dog clothes from the corporate owned pet stores (typical rubbish that caters to the bargain shopper),” said Kari Raderstorf, co-founder of Four Leg Identity. “The styles were stale with little variety. I was also discouraged when trying to locate pet boutiques as they are difficult to find with limited sizing and colors. I wanted to give Archie, our dog, a sense of his own identity, therefore I was on a hunt to find the most practical, yet fashion forward designs for him. After compiling a list of manufacturers and designers I wanted to purchase from, I knew I had to offer this to others, therefore, FourLegIdentity.com evolved.”

Four Leg Identity has partnered with talented designers and manufacturers, such as Crypton, West Paw, PetEgo, Diva Dog, DenHaus, Cloak and Dawgie and more, to offer its customers the highest in quality, a distinct aesthetic and a uniqueness that won’t be found at the ‘big box’ pet stores. Although pet identity is of the utmost importance, superior craftsmanship takes precedence as Four Leg Identity strives to deliver products that will last a lifetime

In Summary, Four Leg Identity is about pet identity and strives to offer the latest in couture pet products (from dog beds to dog collars to dog clothes to pet grooming supplies) as well as essential resources for all pet matters.

About Four Leg Identity:
Four Leg Identity, an Indiana-based, website-only Pet Product retailer, launched their site in January of 2009 out of a passion to give pet owners and their pets a sense of identity. Ironically, the concept started when the mother / daughter team was trying to comprehend the ‘big pet store’ mentality (typical rubbish that caters to the bargain shopper) while comparing that to the ‘boutique pet stores’ that are hard to find and do not necessarily carry the right size or color for that matter. In shopping for their own pets, they became discouraged and bored with the selections, therefore started researching pet designers, pet fashion and quality pet manufacturers to offer unique products to their dogs. While doing their due diligence and uncovering an amazing selection of pet products they felt the need to share their findings and realized the enormous need among passionate pet owners to give other pets an identity they deserve. Therefore, Four Leg Identity has evolved offering dogs, cats and their owners, high quality, unique and fashion forward dog beds, dog collars, dog clothes, pet grooming products and so much more. For additional information, please visit http://www.fourlegidentity.com.

Media Inquiries:
Kari Raderstorf
Four Leg Identity
317-750-6029

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