Peter Piper Pizza Expands in San Diego County
Franchisee Embodies American Dream; Part of Nationwide Expansion
PHOENIX (Business Wire EON/PRWEB ) February 14, 2008 --
Humberto Valdez has been chasing the American Dream since he was a
17-year-old line cook at a neighborhood diner. His parents encouraged
him to work hard and now those lifelong dreams have come true: Valdez
will be opening five new Peter Piper Pizza locations in San Diego County
over the next five years.
Valdez and Peter Piper have been together since the 1980s. He started as
an assistant manager and after several promotions became a Franchise
Business Consultant who oversaw all the Peter Piper operations in Mexico.
“I always clicked with the brand,”
Valdez said. “The food is great, and the brand
really speaks to families, and needless to say it’s
a family affair for me.” His wife, Olivia
Valdez, is also part of the Peter Piper family enjoying a career that includes
18 years with the company. After a collective 40 years with Peter
Piper, the Valdez family decided it was time to take the next step
and become franchisees. The couple has taken over two existing Peter
Piper locations in the San Diego area, and then they will open the five
new restaurants starting in the summer of 2009.
“This is a really big deal for us,”
said Valdez, whose oldest son will manage one of the San Diego stores. “The
pizza and entertainment experience offers a unique opportunity for our
family, as well as for the families that live in San Diego.”
For Valdez, it’s all about the people behind
the pizza and entertainment that make Peter Piper a unique brand. He
said the friendly environment, the great food and the economic
opportunities that include multiple lines of revenue (food and video
games) made owning a Peter Piper franchise too good to turn down.
Peter Piper Pizza, which started in 1973 with a single restaurant in
Glendale, Ariz., has grown into one of the top 20 pizza restaurant
chains in the nation, totaling 139 locations between the U.S. and
Mexico. Valdez said he is excited about expanding the Peter Piper
franchise that features an 8,500-to-10,000 square foot facility with
dozens of video and redemption games to such an attractive market.
Peter Piper offers made-from-scratch pizza, appetizers and desserts and
a weekday, all-you-can-eat pizza and salad lunch buffet. The restaurants
in San Diego will provide quality family entertainment for the popular,
growing market of Southern California. He said that Peter Piper Pizza’s
franchise development team has made the process easy, providing help
with marketing, site selection and overall operation, something they
plan to do for franchisees across the country.
Frank Sbordone, President and CEO of Peter Piper Pizza, said Valdez’s
experience supporting and working with franchisees made him “a
perfect fit for our team.”
“Humberto and Olivia are like family,”
Sbordone said, “and we feel this is an
important step for our expansion plans in Southern California.”
About Peter Piper, Inc.
Peter Piper, Inc. is based in Scottsdale, Ariz., and is the Southwest’s
leading family pizza and entertainment restaurant chain. The company and
its franchisees operate 139 restaurants in Arizona, California, Nevada,
Texas, New Mexico and the Republic of Mexico, and have been satisfying
guests for more than 30 years. The restaurant locations offer an
abundance of dining and entertainment options. For more information
about owning a franchise, contact Don Pijut at Peter Piper, Inc. at
(480) 609-6413 or visit www.peterpiperfranchise.com.
See the original story at: http://eon.businesswire.com/releases/peter_piper/valdez/prweb700024.htm
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