Petsense Implements Merchant Link’s Gateway and Tokenization Solution to Ease PCI Compliance and Enhance Security

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Flexible solution supports rapidly growing pet supply retailer

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We wanted to ensure we were doing all we could to ease PCI compliance efforts and protect customer data as we continue to grow.

Merchant Link, a leading provider of cloud-based payment gateway and data security solutions, is pleased to announce that Petsense recently installed its gateway and tokenization solution across all of their locations. The solution meets the needs of this rapidly growing pet supply retailer in terms of compliance, security and scalability.

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“We wanted to ensure we were doing all we could to ease PCI compliance efforts and protect customer data as we continue to grow,” said Ron Huisinga, I.T. Director for Petsense. “At the same time, we discovered the value of having a gateway in the middle to support changes we make in the future.”

Across more than 70 retail stores nationwide, Petsense implemented Merchant Link’s processor-neutral payment gateway that ensures transactions are routed to their appropriate destination quickly and accurately. Petsense also implemented TransactionVault(TM), Merchant Link’s tokenization solution that removes credit card data from merchants’ systems and stores it in a secure hosted “vault” – away from the business and safe from hackers. Together these security solutions help merchants meet and exceed Payment Card Industry Data Security Standard (PCI DSS) requirements by ensuring sensitive cardholder data never resides in the merchant environment.

“Tokenization is an effective way for retailers to simplify their compliance efforts while avoiding becoming the next victim of a data breach,” said Laura Kirby-Meck, EVP of Sales & Marketing at Merchant Link. “In the event hackers access a merchant’s system, they would obtain meaningless tokens.”

Implementation was completed in just six weeks and with interface customization collaboratively provided by Quaterion Solutions LLC, one of the largest independent consulting companies specializing in store systems products licensed by JDA Software Group®.

Merchant Link will be exhibiting at booth #C200 at the National Retailer’s Federation (NRF) 102nd Annual Convention and EXPO January 13-15, 2013 in New York City.

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About Petsense
Petsense LLC is a privately held retailer that specializes in reaching rural markets across the United States. Founded by PetSmart founder Jim Dougherty in 2005, the company currently has locations in 21 states from coast to coast. Each store is filled with over 5,000 items at everyday low prices, staffed by associates who are passionate about making the pet lover's shopping a world class experience. All stores feature the very best brands for shoppers and their pets, including Hill's Science Diet, Blue Buffalo, Iams, Eukanuba, Nutro, Earthborn, Purina, and many more.

About Merchant Link
Merchant Link is a leading provider of cloud-based payment gateway and data security solutions, removing the risk and hassle from credit card acceptance for more than 150,000 hotel, restaurant and retail locations. Founded in 1993 and headquartered in Silver Spring, Md., Merchant Link currently enables more than 3 billion transactions annually for some of the world's best-known merchants, providing connectivity to the major U.S. payment card processors. TransactionVault™, our tokenization solution, and TransactionShield®, our point-to-point encryption solution, mitigate the risk of a data compromise while lowering the cost and effort of PCI compliance. For more information, please visit http://www.merchantlink.com, read our blog http://www.merchantlinksecuritycents.com and follow us on Twitter.

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Beth Farris
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