PetStore.com Rebuilds, Redesigns Website on Open Source Platform

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Online pet supply store adopts Magento solution, integrates SLI Systems search technology

Internet retailer PetStore.com recently rebuilt and redesigned their website on the open source Magento platform.

Internet retailer PetStore.com recently rebuilt and redesigned their website on the open source Magento platform.

Shoppers can now find what they’re looking for faster, checkout more quickly and have greater access and control over their information and contributions to the PetStore.com community.

PetStore.com revealed a new look with enhanced features and search technology last week when the online pet supply store relaunched its website on the open source Magento platform. The 13-year-old e-commerce company had previously run its online retail operations using an in-house website technology environment.

Magento, acquired in 2011 by eBay Inc., offers flexible, scalable e-commerce solutions designed to help businesses grow and succeed online. PetStore.com adopted the firm’s Enterprise Edition and integrated SLI Systems' site search and merchandising technology to better serve the company’s growing traffic and customer base.

“Our goal is to provide the best shopping experience possible for pet owners,” PetStore.com’s Chief Operating Officer David King said. “Shoppers can now find what they’re looking for faster, checkout more quickly and have greater access and control over their information and contributions to the PetStore.com community.”

King credits Magento’s robust platform for giving his team a more efficient toolset to maintain the front and back end of the PetStore.com website. Streamlining and integrating the various systems PetStore.com uses to run their business—from order management and accounting to customer service and marketing—will allow the company to operate more efficiently and at a lower cost going forward.

“Our staff now uses a unified administration interface, so there is a newfound synergy between departments,” King observed.

The momentum for change and progression spread to PetStore.com’s web development team. They seized the opportunity to overhaul the look and feel of the website during its migration to the Magento platform. Navigation refinements, better placed merchandising, brighter imagery and a more sophisticated customer dashboard were among many improvements incorporated into PetStore.com’s revamped website.

PetStore.com strengthened their new site further by infusing it with SLI Systems’ patented advanced search technology, which continually “learns” from past site search activity by tracking visitors' aggregate search queries and click-thrus.

“The faster customers can find what they are looking for, the more likely they are to make a purchase, return to your site and become loyal customers,” King said.

About PetStore.com
PetStore.com is an online-only pet shop founded in 1999. The family-oriented store features 30,000 pet products from 400 popular brands like Purina, Frontline and Zoo Med. PetStore.com stocks most of the popular products found in your local pet store, but sells them for less. There is even a Price Match Guarantee in place to ensure shoppers always pay the lowest price for their purchases. Pet enthusiasts have contributed over 30,000 product reviews to the site which provides shoppers with an unbiased look at all the toys, treats and tanks available for their pets. Flat-rate shipping is available for only $5.99 and orders over $75 ship for free. All PetStore.com products are new with factory warranties and backed by the store’s own 60-day money-back guarantee. A team of pet experts provides free technical support and sales advice via telephone, email and on social networking websites.

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