The 145th anniversary of the PFAFF brand is made possible by loyal sewers throughout the world
HAMILTON, Bermuda (PRWEB) December 17, 2007
"Georg Michael Pfaff, a talented master craftsman, developed a sewing machine and brand name that has led the sewing industry throughout its prolific history," said Don Fletcher, CEO of SVP Worldwide, PFAFF's parent company. "As the pinnacle of German design and engineering, the PFAFF brand's 145 year sewing heritage creates a climate for continued development and design of high quality sewing and embroidery machines. From the first PFAFF sewing machine to today's most advanced sewing and embroidery machine in the world--the PFAFF CREATIVE VISION(TM) sewing and embroidery machine, we look forward to building upon the past as we lead the sewing industry into the 21st Century."
In 1885, Georg Michael Pfaff opened a sewing machine shop in London. The PFAFF factory was expanded and modernized. Georg Pfaff, the second son of the Founder, took over the management of the company after his father's death in 1893 and expanded it further with great success.
From 1898 onwards, the company began with the production of household, craftsmen, and light industrial machines with electric motor drives. The first special sewing machines and industrial machines were manufactured and sold in 1907-1908. In 1910 Georg Pfaff presented the one millionth PFAFF sewing machine to the History Museum of Speyer in Germany.
In the fiftieth year, the PFAFF brand was already exporting to 64 countries: 34 European, 22 African, seven Asian countries, and Australia. Over the next 25 years the PFAFF brand further expanded into the Americas. In 1935 the three millionth PFAFF sewing machine was made. In 1951 the first portable consumer sewing machines with variable free-arm were introduced to the market.
In 1979 the PFAFF brand developed the first freely programmable automatic sewing machine with X/Y control. A variety of fancy seams and tack designs could be made on this machine. The PFAFF brand's technical refinements and precision associated with high quality features include the creation of the original IDT(TM) system and beautiful 9 mm stitches. These sewing advancements are only a few of those introduced by the PFAFF brand and have since become sewing industry benchmarks. A series of ownership changes occurred throughout the ensuing years. In 2006 the American equity firm Kohlberg and Company, L.L.C., owner of the SINGER(R) brand, acquired Swedish VSM Group AB, the parent company of the HUSQVARNA VIKING(R) and PFAFF brands, thereby creating SVP Worldwide, the largest sewing machine company in the world.
"The 145th anniversary of the PFAFF brand is made possible by loyal sewers throughout the world," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "The many years of dedicated efforts by the talented PFAFF team has focused on new technology and attention to detail giving sewers the ultimate sewing experience and the ability to be creative and precise in all aspects of sewing and embroidery."
The pinnacle of German design and engineering, PFAFF sewing machines are the world's premier precision machines that sewers aspire to own. The PFAFF brand has a 145 year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. As the perfector of the sewing craft, PFAFF machines are the creative catalyst for passionate sewers giving high quality results in all aspects of sewing. Known for technical refinements and precision, PFAFF sewing and embroidery machines inspire sewers to perfect their art.
About SVP Worldwide
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brand names. For more information about the Company and the company's brands view the following websites: http://www.svpworldwide.com, http://www.singer.com, http://www.pfaff.com, http://www.husqvarnaviking.com and http://www.sewingideas.com.