VicWineMates.com Launches Joint U.S. Website : 3 Australian Wineries from Region of Victoria Say 'G'day'

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Three Australian wineries (http://www.tarrawarra.com.au/, http://www.SallysPaddock.com.au, http://www.pfeifferwines.com.au) have launched a U.S. website--http://www.VicWineMates.com--to explain why they’re unique. “In this era of global marketing, we wanted to say ‘g’day’ to the U.S. in a very informative and stylish way,” explained Simon Napthine (of TarraWarra Estate), Neill Robb (Sally’s Paddock-Redbank Winery) and Chris Pfeiffer (Pfeiffer Wines). “Victoria is one of the wine world’s secret destinations, and our goal is to introduce ourselves to more wine lovers,” they add.

We're mates and enjoy working with each other.

All three wineries are located in Australia's cooler Victoria region and each is also a distinct example of a micro-climate within the region--TarraWarra Estate is in the Yarra Valley; Sally's Paddock-Redbank Winery in the Pyrenees; Pfeiffer Wines in Rutherglen, all within several hours' drive from Melbourne.

Winemakers Clare Halloran from TarraWarra Estate, Chris Pfeiffer from Pfeiffer and Neill Robb from Sally's Paddock-Redbank Winery travel frequently in the U.S.; the site includes details of their events and how to meet them.

Why "Vic Wine Mates" as the name of the website? The wineries explain that 'mate' has come to have a uniquely Australian meaning; mates help each other and may pool resources or sacrifice personal gains or glory for each other. Mateship relies on shared principles and the social mores valuing respect for an individual's right to live in a decent and honest manner. In the Australian countryside and especially for farmers, the concept of 'mates' helps people survive droughts, bushfires and other hardships as you will always be there for your mates – to lend a helping hand in times of need, and to celebrate in the good times. Recently farmers in southern Australia of the country were sending bales of hay free of charge up to those hurt by the drought. They did this free of charge because "it is what you do"--you help your mates out.

Mateship is part of the Australian notion of a 'fair go'--the right or desire for everyone, regardless of social standing, wealth or country of origin to be able to try to do better for themselves and to have a voice in the democracy, helped on by their mates. Is it any wonder then that three Victorian winemakers would join forces to work together to promote their businesses in the United States?! Why? Napthine, Robb and Pfeiffer say, "We're mates and enjoy working with each other."

Each of the wineries has a very distinct and unusual story to tell. TarraWarra Estate, founded by one of Australia's most philanthropic families, Marc & Eva Besen, is known for its estate Pinot Noir and Chardonnay and line of Tin Cows varietals, as well as its contemporary art museum and restaurant on the winery grounds. Currently available in the U.S. are TarraWarra Estate Chardonnay, TarraWarra Estate Pinot Noir, TarraWarra Tin Cows Chardonnay, TarraWarra Tin Cows Pinot Noir and TarraWarra Tin Cows Shiraz. The winery's home website is http://www.tarrawarra.com.au/ and more about its 'sub-appellation' can be found at http://www.wineyarravalley.com/ or http://www.yarravalleytourism.asn.au/.

Founder/winemaker Neill Robb has made Sally's Paddock into one of Australia's most respected single-vineyard Cabernet-based wines, simultaneously building the line of Hundred Tree Hill varietals from Redbank Winery. Currently available in the U.S. are Sally's Paddock, Hundred Tree Hill Chardonnay, Hundred Tree Hill Cabernet Sauvignon and Hundred Tree Hill Shiraz. The winery's home website is http://www.SallysPaddock.com.au and more about its 'sub-appellation' is at http://www.pyrenees.org.au.

Founder/winemaker Chris Pfeiffer is known as one of Australia's expert wine judges and producers of Rutherglen's distinctive fortified Muscats. An unusual historical bridge spanning Sunday Creek, a tributary of the Murray River, is one of the attractions in visiting Pfeiffer. Currently available in the U.S. are Pfeiffer Rutherglen Muscat, Pfeiffer Three Chimneys Chardonnay/Marsanne, Pfeiffer Three Chimneys Shiraz, Pfeiffer Three Chimneys Cabernet/Merlot, Pfeiffer Riesling and Pfeiffer Cabernet Sauvignon. The winery's home website is http://www.pfeifferwines.com.au and more about Rutherglen is at http://www.rutherglenvic.com/.

Although not all of these three wineries' wines are available in every state, they can be ordered either from http://www.greataustralianwines.com/ or http://www.cabriniwines.com/.

The wineries are imported into the U.S. by The Wine Angel (http://www.wine-angel.com). The website was designed by Julia Belshaw (http://www.jredweb.com).

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Julie Ann Kodmur
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