2012 Ryder Cup Delivers Record-Breaking Sales for the PGA.com Shop, Powered by Fanatics

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Heightened fan interest as Shop.PGA.com, the official store of PGA.com, gears up for Ryder Cup.

Fanatics is excited to deliver record breaking sales to the PGA.com Shop during the first year of our partnership. We are eager to expand the official licensed merchandise offering for the PGA’s premiere events.

As golfers unite in Medinah, Ill., for the 2012 Ryder Cup kicking off this week, Shop.PGA.com powered by Fanatics, has experienced the impact of fan excitement following the 94th Annual PGA Championship in August and leading up to the Ryder Cup. This year alone, Shop.PGA.com – part of the extensive offerings at PGA.com, which is operated by Turner Sports – has sold more Ryder Cup merchandise than in any other calendar year in the history of the store (Shop launched in 1999) following record-breaking merchandise sales surrounding this year’s PGA Championship. Sales during the final round of the PGA Championship on August 12 and the Monday following were the highest ever for the PGA Championship.

Ryder Cup merchandise sales on Shop.PGA.com have seen growth each month this year, including a 204% increase from July to August. In addition, September 4, the day the US Ryder Cup captain’s picks were announced, was the highest sales day for Ryder Cup merchandise this year. The number of site visits per day is also up 186% compared to the site’s historical average.

Top 2012 Ryder Cup Sellers on Shop.PGA.com:
Antigua Ryder Cup Performance Polo
Ryder Cup Coolmax Air Vents Adjustable Hat
Ryder Cup ClimaPROOF Half Zip Performance Wind Jacket
Ryder Cup ClimaCOOL Performance Polo
Ryder Cup Embroidered Pin Flag

The PGA.com Shop is powered by Fanatics, Inc., a leading online retailer of officially licensed sports merchandise and provider of the ultimate shopping experience to sports fans.

“Fanatics is excited to deliver record-breaking sales to the PGA.com Shop during the first year of our partnership. We are eager to expand the official licensed merchandise offering for the PGA’s premiere events,” said Jamie Davis, President of Fanatics. “Since the majority of fans do not reside in the same state as the golfing event itself, i.e. 77% of customers purchasing Ryder merchandise live outside of Illinois, Fanatics is able to provide these ‘displaced fans’ with a complete selection of their favorite golfing gear, as well as a first-rate customer service experience.”

“We’re delighted to see the fan response to official merchandise available at PGA.com Shop following the PGA Championship and in anticipation of the biannual Ryder Cup,” stated Gary Treater, general manager of PGA.com and senior director of business operations, Turner Sports. “The fan response to the exclusive merchandise offering at the PGA.com Shop continues to be strong and we believe it will carry over to our comprehensive coverage of the Ryder Cup.”

Offering an extensive selection of official merchandise from the most prominent brands in the sports industry, the PGA.com Shop has over 500 unique and officially licensed items. A quality assortment of 2012 Ryder Cup and PGA Championship merchandise is available and ready to ship. The PGA.com Shop also offers $4.99 flat rate shipping, 3-business day delivery, simple 365-day returns, and an unconditional satisfaction guarantee.

Visit Shop.PGA.com today for all your 2012 PGA Championship and Ryder Cup merchandise.

About Fanatics
Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, provides the ultimate shopping experience to sports fans. Comprising the broadest online assortment, Fanatics offers hundreds of thousands of officially licensed items via its Fanatics (http://www.fanatics.com) and FansEdge (http://www.fansedge.com) brands. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports Network, CBS Sports, FOX Sports) and over 100 collegiate and professional team properties. For more information, please visit http://www.fanaticsinc.com.

About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes Bleacher Report, NASCAR.COM, NCAA.com and March Madness Live, PGATOUR.COM and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About Kynetic
Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit Kynetic.com.


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Anne Lacey Whitaker
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