Crittenden Advertising Travels with the PGA TOUR

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The PGA TOUR has tapped North Carolina-based Crittenden Advertising to promote its PGA TOUR Vacation destinations in Las Vegas, Nev.; Scottsdale, Ariz.; and Ponte Vedra Beach, Fla. as well as its new vacations website. PGA TOUR Vacations offer golfers the unique opportunity to literally play in the footsteps of the greats. Each property features tournament-level courses where the biggest names in golf compete in nationally televised championships.

For our audience, taking a PGA TOUR Vacation is like a baseball fan getting to play at Yankee Stadium

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The PGA TOUR has tapped Crittenden Advertising to promote its PGA TOUR Vacation destinations in Las Vegas, Nev.; Scottsdale, Ariz.; and Ponte Vedra Beach, Fla. as well as its new vacations website.

PGA TOUR Vacations offer golfers the unique opportunity to literally play in the footsteps of the greats. Each property features tournament-level courses where the biggest names in golf compete in nationally televised championships.

"From the moment they arrive, guests are treated like a pro," said John Norris, vice president, Golf Course Properties Sales & Marketing for the PGA TOUR. "We offer the kind of backstage access and exclusive amenities normally reserved for TOUR players. Guests can sharpen their skills at the TOUR Academy, which combines the latest technology with personalized instruction."

The ad campaign Crittenden developed features PGA TOUR golf vacations at TPC Sawgrass, TPC Scottsdale and TPC Las Vegas. The campaign, a series of four-color, full-page ads, will run nationally in publications such as Golf Digest, Golf Magazine and USA Today. An online component of the campaign was created as well.

"We were very impressed by the level of expertise and enthusiasm Crittenden brought to this assignment," Norris added.

"For our audience, taking a PGA TOUR Vacation is like a baseball fan getting to play at Yankee Stadium," noted David Crittenden, president of Crittenden Advertising. "The campaign captures the thrill of what it's like to golf where championships are won and history is made. It's a special experience that will leave guests with memories to last a lifetime and wanting to come back for more."

About The PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.

In 2008, the three Tours are competing in approximately 108 events for approximately $355 million in prize money. Tournaments are being held in nine countries outside the U.S. and in 37 states. In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR is headquartered in Ponte Vedra Beach, Fla.

About The TPC Network
Licensed by the PGA TOUR, the TPC Network is comprised of 17 premier private, resort and daily fee golf properties designed by some of golf's most elite architects. Nine additional clubs are operated by affiliates of PGA TOUR Golf Course Properties, Inc. Each TPC has hosted or been designed to host TOUR-sponsored golf tournaments. Since the TPC Sawgrass first opened its world-renowned Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grassroots nonprofit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world's greatest golfers compete.

Distinctive in character but consistent in quality, TPCs are known for their outstanding conditioning and amenities as well as a commitment to environmental excellence. To date, all 17 TPCs are certified as Audubon International Cooperative Sanctuary Systems. The TPC Network is also distinguished by its unwavering commitment to further the PGA TOUR's giving back mission through support of charitable and community-based programs.

About Crittenden Advertising
Founded in 1992 and headquartered in Raleigh, N.C., Crittenden Advertising is a full-service marketing organization that provides comprehensive advertising, marketing and strategic services for an impressive array of consumer and business-to-business accounts. Clients include the PGA TOUR, DentalCare Partners, the March of Dimes/North Carolina Folic Acid Council, American Kennel Club(R) Companion Animal Recovery, Prima Capital and Klein Decisions.

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