The eStore Featuring P&G Brands Launches Today to U.S. Consumers

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P&G and PFSweb will test innovative e-commerce concepts to unlock growth for online sales of consumer product categories

The Procter & Gamble Company (P&G) (NYSE:PG) and PFSweb, Inc. (NASDAQ:PFSW) announced a new online shopping site is now available for U.S. consumers. Named the eStore, the online shopping site is owned and operated by PFSweb and will feature the breadth of P&G brands including Tide®, Pampers®, Olay®, CoverGirl®, Swiffer®, and Febreze®. The eStore has been created with shopper insights to provide a premier online retail site with the goal of offering new and better ways to shop online for household, beauty and grooming products.

Giving Online Shoppers a Voice
The eStore’s main function is to act as a “living learning lab” for developing e-commerce innovation to win with shoppers. Shopper insights will continue to be a strong influence in the eStore’s ongoing development to help deliver tools, features and expertise that are great for consumers and also create value and sales for PFSweb, P&G and P&G’s retail partners. P&G’s collaboration with PFSweb on its eStore launch boosts P&G’s commitment to drive innovation in online retailing efforts and to touch and improve the lives of more consumers in more parts of the world more completely. eStore shoppers will continue to see new services, features and tools that come directly from their input and suggestions. P&G will also share these learnings with other retailers, maximizing consumer experiences for P&G products across a variety of retailer platforms.

“The U.S. eStore is an exciting initiative that we feel will help us listen, learn and collaborate with online shoppers to find new opportunities to serve consumers’ household, beauty and grooming needs,” said Kirk Perry, P&G’s Vice President, North America. “Through our partnership with PFSweb and on-going testing with consumers, we envision the eStore will help deliver new tools, services and features that can ultimately be shared with retailers to provide a real convenience and value for shoppers, while also delivering innovation for the industry and specifically for our product categories.”

“The goal of the eStore is to be an innovation catalyst for online consumer engagement and e-commerce sales for household and beauty categories,” said Mark Layton, PFSweb’s CEO. “We are excited to bring an online store to life that places the consumer along side us in the eStore’s ongoing development.”

Prior to the national launch, the eStore enlisted 5,000 shoppers to help guide the design and development of the “ideal” on-line shopping site. Their input affected site changes and enhancements found on the eStore launch site, including intuitive navigation to find products easily, as well as the ability to navigate by promotions and coupons. These online consumers also helped identify preferred products to feature on the site and to date, more than 300 new P&G products have been added to the eStore from shopper requests.

To help improve consumers’ online shopping experience, the eStore launches today with the following features:

  •     “Brand Shop” Pages: the eStore features home pages or “Brand Shops” for consumers’ favorite P&G brands, making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs.
  •     Superior Shopper Service & Tools: the eStore offers innovative service options and tools for customized product selection that consumers can’t get on most on-line shopping sites. From Pampers DiaperSizer to OlayforYou, to our LiveChat product consultants, the eStore brings a new on-line level of service that helps consumers feel confident in their purchase decisions. There will also be a mobile phone application available soon, which will help shoppers purchase their favorite products at the eStore with photos from their mobile phones.
  •     Social Media Integrations: the eStore partners with social media sites to offer opportunities such as shopping the eStore from the fan pages of favorite P&G brands, like Pantene. More brands will be added to the eStore over the next year.
  •     Consumer Engagement: The eStore gives shoppers a forum to share feedback on their eStore shopping experiences and provide ideas to improve the site. Shoppers can also post ratings and reviews for P&G products and share tips and tricks for taking care of their family and home at the eStore
  •     $5 Standard Shipping: a flat rate for standard shipping, regardless of quantity or product size.

For more information on the eStore or to start shopping favorite P&G brands, visit, or for more details.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About PFSweb, Inc.
PFSweb develops and deploys comprehensive end-to-end e-commerce solutions for Fortune 1000, Global 2000 and brand name companies, including interactive marketing services, global fulfillment and logistics and high-touch customer care. Through a strategic relationship with Demandware, Inc. the company offers clients access to the only enterprise-class, on-demand e-commerce software platform. PFSweb serves a multitude of industries and company types, including such clients as LEGO, AAFES, Riverbed, InfoPrint Solutions Company (a joint venture company owned by Ricoh and International Business Machines), Hawker Beechcraft Corp., Roots Canada Ltd. and Xerox.


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