Pharmacy marketing tools when you need tools, help when you need help.
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(PRWEB) October 19, 2011
For most independent pharmacy owners, marketing isn’t on the front burner. Planning and implementing a marketing plan can seem like an expensive and time-consuming chore often with mixed results.
The National Marketing Cooperative wants to change all that. With an extensive menu of marketing tools like statement-stuffers, bag clippers, flyers and direct mail formats, in-store posters and banners to choose from, an inexpensive promotional piece or a complete campaign's a click away.
A Marketing “Tool-Kit” For Independent Pharmacy
The National Marketing Cooperative makes it clear that their services are for independent pharmacies in an effort to level the playing with the big chains. Enrollment in NMC is free, but pharmacy owners must enroll. Once enrolled, pharmacies can order on-line or by phone. “The typical independent pharmacy needs marketing help in the form of inexpensive tools, not a lot of talk,” says NMC co-founder Bob Owens. “Most pharmacies just want quick solutions to promote referrals, compounding health screenings,” says Owens.
Many marketing products and programs can be ordered on-line, but for major marketing campaigns, NMC offers consulting advice for virtually any marketing effort. (http://www.nationalmarketingcooperative.com )
Breaking The Time Barrier, Not The Budget Barrier
For most independent pharmacists, time and budget are the biggest barriers to implementing a marketing program. The National Marketing Cooperative has streamlined the process to address both issues:
- Go to the website
- Enroll free by clicking on the enrollment link.
- Submit the store imprint information
- Click on Products tab, or Programs, “How To..”, Merchandising tabs.
For most items, there is no charge for artwork, except for the initial imprint setup.
No More “Trial and Error” Marketing
For the pharmacy planning something more complicated, like a Grand Opening or major promotion, numerous plans are available for ordering. NMC has marketing advisors on hand to step the pharmacy owner through even the most detailed promotion. The NMC will submit a plan and budget for approval. All materials designed and produced by the National Marketing Cooperative have been developed by marketing experts and tested to accomplish very specific objectives.
The National Marketing Cooperative can be reached toll free at 1-888-242-9909 or http://www.nationalmarketingcooperative.com.