Without a solid solution in place, companies are open to considerable risk with regards to product counterfeiting and product diversion. Not only is it unsafe, but millions of dollars are lost
Southborough, MA (PRWEB) April 22, 2009
PHARMORX Security™, a privately held, serialization, track and trace and authentication technology services provider, reveals its flagship product, AuthentiTrack™. This suite of technologies and services addresses the issues of product diversion, product counterfeiting and product return and recalls for consumer goods, pharmaceuticals, beverage, cosmetics, and many other industries. AuthentiTrack offers an end-to-end security solution, with competencies in serialization, track and trace and authentication.
AuthentiTrack's serialization capabilities extend beyond simply putting a number or barcode on a package, PHARMORX offers unique identification all the way down to the unit level. This is accomplished through proprietary imaging technologies, variable data printing of unique numbers or barcodes with specialty inks, including invisible inks, and with RFID. PHARMORX works with its clients to integrate a turnkey packaging line powered by AuthentiTrack.
To ensure product integrity, and management of supply chain distribution, AuthentiTrack offers clients the unique ability to track the life history of each and every unit of a given product. For example, AuthentiTrack can trace a pharmaceutical tablet, from the time of manufacture to the time it reaches the patient. AuthentiTrack captures every 'event' or 'touch' of each product unit, giving clients the ability to closely monitor their products throughout the supply chain. With access to all the data behind these events, clients have a leg up on counterfeiters and diverters -- through AuthentiTrack's security dashboard, a client can rapidly detect fraudulent events or patterns.
To further ensure brand integrity and product security, AuthentiTrack offers field authentication for consumer, law enforcement and corporate clients. In the field, customers can quickly and easily authenticate any product through a hand-held, wireless "Field Authentication Unit." Simply scan a product and instantly verify its authenticity. Twenty-four/seven authentication capabilities are also available online or by phone, for clients as well as consumers and law enforcement.
"Product protection and brand integrity are critical for manufacturers in today's marketplace," stated PHARMORX president and CEO, Steve Wood. "Without a solid solution in place, companies are open to considerable risk with regards to product counterfeiting and product diversion. Not only is it unsafe, but millions of dollars are lost," he added.
About PHARMORX Security
Headquartered in Southborough, Massachusetts, PHARMORX Security offers anti-counterfeiting, diversion control and track & trace technologies and services from the point of manufacture through to the consumer. Uniquely, PHARMORX provides solutions for unit level authentication and linkage to serialization at all levels of packaging. Our security offerings are customized, from simple labels and cartons with proprietary taggants to sophisticated web-based serialization solutions that provide the brand manufacturer with knowledge of the product's entire life history and disposition. By combining layers of security, a product travels from manufacturing, through packaging, into distribution, through the retailer's point of sale, and into the hands of the consumer with maximum traceability, safety and integrity. http://www.pharmorx.com.
Contact: Maureen Perroni
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