Pheedo Drives Big RSS Advertising Gain for Gawker Media : Leading Publisher's RSS Advertising Revenue Grows 300 Percent in Q1 2008

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Pheedo, the leading provider of RSS advertising, today announced that Gawker Media, publisher of several of the web’s most popular media properties including Gizmodo and Lifehacker, experienced more than 300 percent growth in RSS advertising revenue in the first quarter of 2008.

Not all companies can provide that hands-on level of service and technology expertise, including a choice of premium ads with CPMs that best fit their audience.

"Gawker Media has always made full content feeds available from the beginning, believing that the RSS channel was a valuable and under-levered distribution channel for marketing our content," stated Christopher P. Batty, Vice President of Sales of Gawker Media. "As such, we're highly committed to helping our marketing partners reach our readers thusly."

According to a recent study from Universal McCann, RSS use is exploding, growing faster than all other key social media platforms, including social networking and video sharing. According to the study, the number of RSS users jumped 153% between June 2007 and March 2008.

"Publishers today recognize that their content is increasingly consumed away from their website by their most loyal, dedicated readers," said Bill Flitter, CEO and Founder of Pheedo. "We work with premium publications, like Gawker Media, to maximize the enormous revenue opportunity in their RSS traffic."

Serving over 1 billion monthly impressions, and realizing over 600 percent annual growth, Pheedo is uniquely positioned to help premium publishers monetize the surge in RSS usage. Pheedo's CPM-based advertising solution connects premium publishers with a large audience of active RSS readers – and provides visibility into the ways readers interact with and consume publishers' feeds.

"We know the RSS feed business and how to service premium publishers and advertisers personally and responsively," said Flitter. "Not all companies can provide that hands-on level of service and technology expertise, including a choice of premium ads with CPMs that best fit their audience."

"Outsourcing the RSS feed monetization scheme made more sense than having our sales people focus on it," said Erin Pettigrew, Ad Operations and Research Manager at Gawker. "In the first quarter we saw tremendous growth after the Pheedo implementation. Pheedo was the best solution when we needed it the most."

About Pheedo

Pheedo creates new kinds of profit driven advertising services through syndicated content, like RSS, for our publishers and advertisers. As the leading provider of RSS advertising services, Pheedo delivers revenue and analytics to publishers of syndicated content while providing a brand safe environment to advertisers. The Company's pioneering efforts have resulted in triple-digit revenue growth for many premium media properties and have connected millions of content hungry readers to top tier advertisers. Publishers and advertisers benefiting from Pheedo's syndicated content advertising services include CMP, Wired, Gawker Media, Ford, ESPN, Dell, Microsoft and Cisco. To learn more about Pheedo, please visit http://www.pheedo.com

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David Libby
Pheedo
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