Pheedo Drives Big RSS Advertising Gain for Gawker Media
Leading Publisher’s RSS Advertising
Revenue Grows 300 Percent in Q1 2008
OAKLAND, Calif. (Business Wire EON/PRWEB ) May 19, 2008 --
Pheedo, the leading provider of RSS
advertising, today announced that Gawker Media, publisher of several
of the web’s most popular media properties
including Gizmodo and Lifehacker, experienced more than 300 percent
growth in RSS advertising revenue in the first quarter of 2008.
“Gawker Media has always made full content
feeds available from the beginning, believing that the RSS channel was a
valuable and under-levered distribution channel for marketing our
content,” stated Christopher P. Batty, Vice
President of Sales of Gawker Media. “As such,
we're highly committed to helping our marketing partners reach our
readers thusly.”
According to a recent study from Universal McCann, RSS use is exploding,
growing faster than all other key social media platforms, including
social networking and video sharing. According to the study, the number
of RSS users jumped 153% between June 2007 and March 2008.
“Publishers today recognize that their content
is increasingly consumed away from their website by their most loyal,
dedicated readers,” said Bill Flitter, CEO and
Founder of Pheedo. “We work with premium
publications, like Gawker Media, to maximize the enormous revenue
opportunity in their RSS traffic.”
Serving over 1 billion monthly impressions, and realizing over 600
percent annual growth, Pheedo is uniquely positioned to help premium
publishers monetize the surge in RSS usage. Pheedo’s
CPM-based advertising solution connects premium publishers with a large
audience of active RSS readers – and provides
visibility into the ways readers interact with and consume publishers’
feeds.
“We know the RSS feed business and how to
service premium publishers and advertisers personally and responsively,”
said Flitter. “Not all companies can provide
that hands-on level of service and technology expertise, including a
choice of premium ads with CPMs that best fit their audience.”
“Outsourcing the RSS feed monetization scheme
made more sense than having our sales people focus on it,”
said Erin Pettigrew, Ad Operations and Research Manager at Gawker. “In
the first quarter we saw tremendous growth after the Pheedo
implementation. Pheedo was the best solution when we needed it the most.”
About Pheedo
Pheedo creates new kinds of profit driven advertising services through
syndicated content, like RSS, for our publishers and advertisers. As the
leading provider of RSS advertising services, Pheedo delivers revenue
and analytics to publishers of syndicated content while providing a
brand safe environment to advertisers. The Company’s
pioneering efforts have resulted in triple-digit revenue growth for many
premium media properties and have connected millions of content hungry
readers to top tier advertisers. Publishers and advertisers benefiting
from Pheedo’s syndicated content advertising
services include CMP, Wired, Gawker Media, Ford, ESPN, Dell, Microsoft
and Cisco. To learn more about Pheedo, please visit http://www.pheedo.com
See the original story at: http://eon.businesswire.com/releases/pheedo/gawker/prweb954544.htm
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