Designworks Helps Launch Phiaton - New Personal Audio Brand - at CES

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Integrated marketing agency Designworks today announced phase I completion of a cross-media branding program for the launch of Phiaton, a new name in high quality personal audio gear from Cresyn Company, Ltd., one of the world's largest makers of consumer electronics components and products. Phiaton debuted this week at International CES 2008, which plays host the world's leading consumer electronics companies and thousands of attendees from around the world. Selected Phiaton products, which will include headphones, earphones, docking systems and accessories, will begin shipping in March 2008.

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    Designworks was engaged by Phiaton in 2007 to help shape its launch strategy as well as brand messaging, web presence, and promotional emarketing campaigns. Phase II will focus on enhancing the company's website with ecommerce capabilities and adding a Spanish language website.

The Phiaton (fee' ah ton) brand is characterized by a natural soundstage, wearability and eye-catching appeal for today's increasingly sophisticated and mobile consumers who expect performance and style in personal audio products.

About Phiaton

Phiaton Corporation is part of Cresyn Co., Ltd., whose components can be found in many of the world's best-selling headphones, earphones and speakers. Cresyn's consumer products include headphones, earphones, headsets, Bluetooth headsets, micro speakers, remote control and charger devices and image sensor modules. Founded in 1959, Cresyn has expanded from its Seoul, Korea headquarters to operations in Japan, Indonesia and China with a global workforce of more than 12,000 people. Cresyn has earned ISO 9001, ISO 14001 and TL 9000 certifications for continuous improvements in quality management and environmental management, and the achievement of superior volume manufacturing capacities. Visit http://www.phiaton.com.

About Designworks

Designworks is a creative services agency dedicated to cross-media brand development. The branding process includes discovery, definition and identity creation and integrated brand communications for print, web and multimedia. Designworks helps clients develop more targeted, engaging and measurable brand marketing strategies with the website as the core of communications. Cross-media services also include collateral; direct mail, e-marketing and advertising campaigns; packaging; event graphics; interactive Flash and full website development. Founded in 1991, the agency is located in Silicon Valley, CA. Visit http://www.design-works.com.

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Robin Shepherd
Designworks
408-437-1400 ext. 22
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