LAS VEGAS (PRWEB) January 10, 2008
Designworks was engaged by Phiaton in 2007 to help shape its launch strategy as well as brand messaging, web presence, and promotional emarketing campaigns. Phase II will focus on enhancing the company's website with ecommerce capabilities and adding a Spanish language website.
The Phiaton (fee' ah ton) brand is characterized by a natural soundstage, wearability and eye-catching appeal for today's increasingly sophisticated and mobile consumers who expect performance and style in personal audio products.
Phiaton Corporation is part of Cresyn Co., Ltd., whose components can be found in many of the world's best-selling headphones, earphones and speakers. Cresyn's consumer products include headphones, earphones, headsets, Bluetooth headsets, micro speakers, remote control and charger devices and image sensor modules. Founded in 1959, Cresyn has expanded from its Seoul, Korea headquarters to operations in Japan, Indonesia and China with a global workforce of more than 12,000 people. Cresyn has earned ISO 9001, ISO 14001 and TL 9000 certifications for continuous improvements in quality management and environmental management, and the achievement of superior volume manufacturing capacities. Visit http://www.phiaton.com.
Designworks is a creative services agency dedicated to cross-media brand development. The branding process includes discovery, definition and identity creation and integrated brand communications for print, web and multimedia. Designworks helps clients develop more targeted, engaging and measurable brand marketing strategies with the website as the core of communications. Cross-media services also include collateral; direct mail, e-marketing and advertising campaigns; packaging; event graphics; interactive Flash and full website development. Founded in 1991, the agency is located in Silicon Valley, CA. Visit http://www.design-works.com.