86% of customers read online reviews before making a purchasing decision; 90% of whom say they trust these reviews
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Philadelphia, PA (PRWEB) November 20, 2012
“Online review websites make it incredibly easy for customers to voice their opinions on the internet,” says O’Donnell. “Many customers will leave a negative business review right on their mobile phone without even giving the business a chance to make amends.” New research shows that 86% of customers read online reviews before making a purchasing decision; 90% of whom say they trust these reviews (GrabStats). This is a game changer for local businesses, many of which have little online presence besides their profiles on online review websites like Yelp, Google Plus, and the Yellow Pages.
The speed and simplicity at which negative word of mouth spreads on the internet is causing major problems for local businesses everywhere. Some local businesses have tried to fight back by posting positive reviews online, only to be penalized by review websites for breaking their terms and conditions. These terms and conditions require that reviews can only be posted by real customers with real profiles that show normal social interaction. With websites like Yelp deliberately favoring negative reviews, an online reputation management system is becoming essential for local businesses who want to stay competitive.
Inspired by their success with online reputation management for over 250 local businesses in Canada, Hyacinth Marketing is launching a safe, low cost Philadelphia reputation management system for local businesses in the Philadelphia region. This online reputation management system utilizes real customer testimonials and is guaranteed to increase the online reputation of any local business.