Phitek Leading The Way In Connecting Passengers To Their Media

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Phitek Systems, global leader in advanced noise cancellation technologies, announced today that its patented SmartJack™ technology has reached a major milestone with the 200,000th installation this month.

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A seismic shift in passenger expectation has occurred in commercial aviation as a result of the rapid pace of innovation in in-flight entertainment and personal portable multimedia.

Phitek Systems, global leader in advanced noise cancellation technologies, announced today that its patented SmartJack™ technology has reached a major milestone with the 200,000th installation this month. This announcement comes on the back of further developments including the adoption of the Company's V3D® theatre surround sound technology by Thales Avionics and premium class noise cancellation headphones by Finnair.

Mark Donaldson, Phitek's CEO commented, "A seismic shift in passenger expectation has occurred in commercial aviation as a result of the rapid pace of innovation in in-flight entertainment and personal portable multimedia."

Mr Donaldson added, "Consumers now expect to be able to connect to rich media content and services on board as well as being able to interface their own devices including iPod, PMP and camera to an aircraft's IFE system. Compatible connectivity has quickly become a mantra for both an integrated and portable in-flight entertainment capability."

Phitek joined the WAEA in 2000 and has over eight years experience in the development and manufacture of in-flight entertainment and consumer multimedia devices, which enable and enhance the connectivity of personal accessories to sophisticated media distribution hubs or portable multimedia players.

At this year's WAEA Phitek will be demonstrating two of its patented IFE innovations - Smartjack™ and V3D®, which are continuing to experience significant traction. The Company will also be discussing recent trends in consumer technologies with selected customers as well as the future of audio distribution in the cabin environment.

Donaldson says that many of the world's major carriers are now planning to equip their fleets with intelligent connectivity and media management solutions. Phitek is well positioned to support airlines meet this intensifying market demand.

For further information please contact:

Mark Donaldson, CEO : Mobile: +64 29 291 6550
Nicola Gray, Marketing Communications Manager: +64 21 593331
Julien Leys, JML Communications: +64 21 655 598

About Phitek Systems Ltd

Phitek Systems Ltd is the world's leading supplier of audio enhancement and noise rejection technologies. Focused on innovation and invention, Phitek provides its key global customers with creative state of the art analogue and digital signal processing designs for audio enhancement and noise rejection. Phitek manufactures high quality and award-winning premium noise cancellation headphones and ear buds for prestigious global brands. These products have been successfully sold to leading CE brand partners for global distribution. A leader in the commercial aviation market, Phitek proprietary Active Noise Rejection (ANR™) technologies including its remote-jack-unit SmartJack™ ANR™ platform have been installed on the aircraft of major airlines.

The company's headquarters is located in Auckland, New Zealand with operating offices, production facilities, and worldwide sales locations in Hong Kong, San Jose - California, Canada, Yokohama - Japan, and Shenzhen - China.

For more information about Phitek Systems Limited please visit http://www.phitek.com

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Nicola Gray
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