Having the technology and editing talent in-house improves the creative process and helps us create more dynamic content for our client's TV, online and social media campaigns.
Scottsdale, Arizona (PRWEB) February 18, 2009
Phoenix advertising agency, The Lavidge Company (TLC), a full-service advertising, public relations, interactive, consulting and marketing communications agency, today announced the formation of a new division of Lavidge called the "Boiler Room" that specializes in video post production and editing services.
Dan Davis, formerly of Downtown Digital Post, joined Lavidge as senior editor in February to lead editorial services and manage a newly created video production and editing suite inside the Phoenix-based advertising agency. Davis brings his 20+ years of editing experience to the agency's Creative team and will work directly with Lavidge's Chief Creative Officer Bob Case.
Bill Lavidge, CEO of The Lavidge Company, stated "Many ad agencies can shoot commercial spots, but they need to farm out editing to a third-party production company to get a final product that the client can use. We do this process in-house, which is more convenient and saves our clients time and money."
Lavidge invested tens of thousands of dollars in computer equipment, audio and visual technology and purchased an HD Final Cut Pro editing system to outfit the new production suite. Lavidge now provides an in-house studio offering special effects creation (incorporating Green Screen technology), after effects (3D animation) and editorial (digital, non-linear editing).
"The digital age changes everything," stated Bob Case, Lavidge's Chief Creative Officer. "Having the technology and editing talent in-house improves the creative process and helps us create more dynamic content for our client's TV, online and social media campaigns."
Recent examples of The Lavidge Company's creative work using video post production and editing services include the Phoenix Sun's Planet Orange campaign launched in 2008 and TV spots promoting the 2009 NBA All-Star Jam Session at the Phoenix Convention Center Feb. 12 -16. This year is the first time that the NBA is working with the Phoenix ad agency, a local agency from the hosting city.
Lavidge has done production work for other agency clients including McDonald's, Massage Envy, KTAR, Paddock Pools, Arizona Diamondbacks, Phoenix Coyotes, Phoenix Mercury, Arizona Rattlers and Phoenix Roadrunners. For more information about the company visit the Web site at http://www.lavidge.com.
About The Lavidge Company
The Lavidge Company is a locally owned and operated full-service Phoenix advertising, public relations, interactive, consulting and marketing communications agency. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Highlights of the agency's client base includes Discount Tire, Arizona Grand Resort, Massage Envy, Phoenix Suns, Paddock Pools, Arizona Diamondbacks, Phoenix International Raceway, Banner Healthcare, McDonald's and many more. Named as one of the 15 fastest growing companies in Arizona by Arizona Business Magazine, The Lavidge Company was also recently voted as one of the "Best Places to Work" in Phoenix by Phoenix Business Journal, selected as one of Arizona Woman's "2008 Best Workplaces for Women," and was recognized by Comerica Bank as a 2008 "Arizona Company to Watch." The Lavidge Company offices are located at 6263 N. Scottsdale Road, Suite 190, Scottsdale, AZ 85250. More information on the agency may be found at http://www.lavidge.com.