Phoenix B2B Marketing Agency, Televerde, to Present at DemandCon on Leveraging Investment in Recycled Leads to Discover New Revenue

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The lead generation company is presenting a general session with a client called “No Leads Left Behind: Leveraging the Investment in Recycled Leads to Discover New Revenue Opportunities.”

Phoenix B2B Marketing Agency - Televerde

Phoenix B2B Marketing Agency - Televerde

Phoenix B2B marketing agency, Televerde, is a sponsor and presenter at DemandCon 2012, to be held March 5-6 in San Francisco. The lead generation company is presenting a general session with a client called “No Leads Left Behind: Leveraging the Investment in Recycled Leads to Discover New Revenue Opportunities.”

DemandCon is dedicated to presenting actionable insight to its attendees on managing the complete sales funnel. Events feature thought leaders, academics, consultants and leading practitioners from around the world. DemandCon participants are part of an interactive and ongoing community of knowledgeable marketing and sales professionals and practitioners who want to advance their understanding of demand generation, lead management and sales and marketing alignment.

Televerde will present with its client SAP about how it brought new life to its recycled and rejected sales leads with an integrated digital and dialogue-based outreach program featuring a set of well-timed, relevant touch points. SAP gave Televerde, a leading Phoenix B2B marketing agency and provider of sales pipeline development solutions, a significant volume of recycled sales opportunities and an objective: Deploy an integrated touch program to get SAP front of mind again, then validate, qualify, prioritize and carefully hand-off the leads to SAP’s sales reps for conversion. The program, which is still in progress, continues to yield strong results with many new rejuvenated sales opportunities now back in SAP’s pipeline and primed for conversion. SAP and Televerde will share some of the secrets to the program’s success, including how to preserve and capitalize on the investment in dormant leads.

Presenting for SAP is Robert Krekstein, Global Inside Sales Demand Generation Senior Director, and presenting for Televerde is Bryan Ehrenfreund, Vice President of Digital Strategies.

Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class tele services. We have several videos featuring our views on effective lead nurturing as well as a white paper on “The Elegance and Value of Integrated Nurture.” For more information, visit televerde.com or call +1 888-787-2829.

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Larry Fleischman
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