These awards, along with our recent American Marketing Association Spectrum Award for the same client campaign, confirm we achieved our goal of delivering quantifiable and significant results.
Phoenix, AZ (PRWEB) May 23, 2012
Phoenix internet marketing agency, KEO Marketing, announced it received two “B2 Awards” from the Business Marketing Association (BMA). The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. KEO earned both awards for its work on behalf of client CoreLink Data Centers.
KEO was presented its first award as “Best of Category Winner” in the division for “Search Marketing – SEO (Natural Search), Over 50 Keywords.” The second honor included an “Award of Excellence” in the “Search Marketing - SEM (Paid Search), Under $250K Annually” division.
“These two B2 Awards mean a great deal to us,” said Sheila Kloefkorn, president, KEO Marketing. “Along with CoreLink Data Centers, our team really raised the bar to develop a truly high performing campaign.
“These awards, along with our recent American Marketing Association Spectrum Award for the same client campaign, confirm we achieved our goal of delivering quantifiable and significant results,” continued Kloefkorn. “We are most honored to receive this recognition from a well-respected, national marketing organization.”
The BMA B2 Awards recognize marketing professionals who successfully balance strategy, creative style and results in their campaigns. The awards honor business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions.
The award-winning work for CoreLink Data Centers included Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, and Web Development and Design. CoreLink is a national data center service provider with facilities in Chicago, Las Vegas, Phoenix and Seattle. The company partnered with KEO Marketing to deliver the highest number of qualified sales leads at a profitable cost.
During 2011, KEO and CoreLink achieved impressive results from the online marketing campaigns. Some of the more noteworthy achievements include:
- A monthly average increase of 48 percent in the total overall number of leads.
- A 107 percent increase in the number of PPC leads at a cost reduction per lead of 23 percent.
- A 365 percent monthly average increase in non-branded natural search traffic from the search engine optimization campaign.
- A 173 percent increase in conversion rates from landing page optimization.
“The BMA awards represent yet another validation of KEO’s excellent work with CoreLink on integrated marketing campaigns,” Scott Brueggeman, vice president of marketing, inside sales and corporate communications at CoreLink Data Centers. “Having just won the American Marketing Association’s Spectrum Award for the same project demonstrates an ability to deliver remarkable results. We are pleased to be recognized for the outstanding effort and results the entire team realized in driving our business ahead.”
To download a case study on the CoreLink project, visit http://www.keomarketing.com/pdf/keo-case-study_delivering-qualifed-sales-leads-at-optimal-cost-cl.pdf. For more information on KEO Marketing, visit http://www.keomarketing.com.
About CoreLink Data Centers:
CoreLink is a leading data center hosting and managed services provider of critical infrastructure services delivered on a “state of the art,” robust and environmentally friendly technology platform. By leveraging data centers in Chicago, Las Vegas, Phoenix, and Seattle with access to massive and diverse network connectivity, CoreLink delivers small, medium and large enterprise customers and service providers with high quality and uniquely agile, data center services.
CoreLink's focus on aligning customer needs with the proper solution, combined with a relentless focus on service, provides the flexibility and peace of mind all businesses require from a data center provider. In addition, CoreLink also services the healthcare market by delivering HIPAA secure data center solutions to a broad spectrum of healthcare organizations. For more information http://www.corelink.com
About KEO Marketing
KEO Marketing, a leading Internet marketing agency based in Phoenix, Arizona, develops strategies to help clients succeed online. The company’s solutions include marketing strategy, search engine marketing and optimization, website development, social networking and media, online advertising, and local and mobile marketing. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com