Phoenix Energy Efficiency Expert, Entirely Pure, Launches Green Initiative in Collaboration with Primary Residential Mortgage

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Joint initiative to help real estate agents enhance their marketing efforts while at the same time help the environment.

When Ross Murray from Primary Residential Mortgage decided he wanted to position his company as an “earth-friendly” mortgage originator in the Valley of the Sun, he approached Reza Bakhshai, owner of Entirely Pure, a person who knows a thing or two about energy efficiency.

For years, Bakhshai has been helping his clientele better understand energy inefficiencies and related solutions through his company, Entirely Pure. He and Murray saw the potential to collaborate on an initiative to help local real estate agents enhance their marketing efforts while at the same time engaging in an environmentally friendly initiative.

Under the terms of the program, real estate agents will have access to Murray’s “Realtor Concierge Program” program, which modernizes the “For Sale” sign by equipping it with a toll-free number that allows interested homeowners to easily gain more information about a property through a phone recording or alternatively, to access a customized mobile site that provides them with the ability to learn more about the listed property and the realtor associated with the property.

Entirely Pure’s contribution comes into play post-transaction,when they provide the new homeowner with a complimentary energy audit, in which an energy efficiency specialist performs a property walk-through and provides the homeowner with an overview of the energy inefficiencies in the property as well as a range of solutions that can be address them. They will also retrofit a client’s home with CFL lighting and provide them with a one-year supply of air filters for their AC units, allowing them to increase their energy efficiency while decreasing their environmental footprint (and their utility bills).

To learn more about the program, visit Entirely Pure on the Web.


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Ryan Petersen
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