We think consumers need to be aware of the deceptive marketing practices, so that they can make informed decisions when deciding which type of prepaid calling card to purchase
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Toronto, ON (PRWEB) July 30, 2008
Canadian Federal Competition Bureau said it was receiving many complaints about hidden fees, as well as higher rates and fewer minutes than advertised. The Competition Bureau has undertaken an initiative to ensure that consumers receive proper disclosure of any terms and conditions that affect the value and use of prepaid long distance telephone calling cards.
In response to this initiative Ontario Phone Cards disclosed some of the deceptive methods used by the industry to attract and, in many cases, mislead customers.
"We think consumers need to be aware of the deceptive marketing practices, so that they can make informed decisions when deciding which type of prepaid calling card to purchase," said Jane Hanson, director of marketing, Ontario Phone Cards.
Not many phone cards on the market provide honest minute-by minute billing. Most phone cards in Canada and the United States do not provide all posted minutes deducting undisclosed hidden fees from the balance of the card.
On of the most common deceptive marketing practice, used in the industry, is to release new phone cards with very attractive, sometimes unbeatable rates. In some cases posted rates are even lower than wholesale carrier rates. However, once new calling card becomes popular, dishonest phone card providers gradually increase unspecified hidden charges, significantly decreasing actual time available for consumers.
One way to protect yourself is to deal with a reputable phone cards and purchase calling cards with no hidden fees. Check out CiCi Phone Card (read CiCi Phone Card Reviews). CiCi could be found in many retail outlets ranging from convenience stores (Mac's and 7-Eleven) to gas stations (Shell and Petro Canada).
For heavy callers, calling cards with hidden fees could still be a proffered choice. The way to protect yourself is to deal with reputable stores, which are specializing on calling cards. Specialty calling card stores usually have a wide selection of calling cards and avoid dealing with dishonest phone card providers.
Ontario Phone Cards is an online phone card store. It offers the wide selection of calling cards from many long distance providers. Site clearly identifies phone card type, disclose all fees, publishes reviews and many selection tips.