The Day After Memorial Day is the Self Storage Equivalent of Retail’s ‘Black Friday’, Dubbed ‘Crazy Tuesday’

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PhoneSmart predicts an even zanier 'Crazy Tuesday' for 2011 than years past. 'Crazy Tuesday' is dubbed as such because of the spike in self storage rental traffic seen centered around the day after Memorial Day. This year, 'Crazy Tuesday' falls on the last day of May. PhoneSmart is forecasting 'Crazy Tuesday Mayhem'.

'Crazy Tuesday' is the apex of a three-week spike in call volume...

Likened to Black Friday, ‘Crazy Tuesday’ represents the self storage industry’s busiest season.

The day after Memorial Day has been dubbed ‘Crazy Tuesday’ and is traditionally the busiest day of the year for self storage owners. This year, in a particularly favorable stroke of luck, ‘Crazy Tuesday’ is also the last day of May, which means even more mayhem is swelling around what just might be the busiest moving day in the U.S.

Self storage demand trends are strong, showing an improving economy for the self storage industry. By all accounts, ‘Crazy Tuesday 2011’ is staged to be that of epic proportions. PhoneSmart, a self storage call center and off-site sales force, reported a record-breaking month in self storage phone volume during May, 2010 and brought in over 3,165 reservations, representing an estimated $2,278,000.00 in revenue for its clients. PhoneSmart predicts an equally robust May for 2011.

Tron Jordheim, StorageMart CMO and PhoneSmart Director, explains, “Crazy Tuesday is when the season starts for self storage and when self storage owners start to see a profit.” Jordheim reports that ‘Crazy Tuesday’ is the apex of a three-week spike in call volume for the self storage call center. PhoneSmart sees an average of a 25% jump in call volume on Crazy Tuesday that sustains until the middle of July.

About PhoneSmart:

PhoneSmart self storage marketing is a call center offering storage unit reservation, lead generations and sales training seminars to the self storage industry. The company has served the industry for over 10 years and its call center answers for around 800 self storage facilities across the U.S. and Canada. PhoneSmart has generated over 600,000 leads to the self storage industry and continues to be the leading self storage call center and source for sales training.


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Tron Jordheim
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