Consumers Can Shop In Store or Online for PhotoWorks’ Unique Line of Personalized Photo Books and Photo Gifts

CLEVELAND (Business Wire EON/PRWEB ) April 10, 2008 -- AG Interactive, a division of American Greetings Corporation (NYSE: AM), and PhotoWorks, American Greetings online personal photo publishing company and photography community, today announced the launch of personalizethis™.

Consumers have trusted American Greetings for more than 100 years with their personal expression and gifting needs. With the launch of personalizethis, we're giving consumers more ways than ever before to express themselves, share their memories and connect with friends and loved ones

There's no better way to celebrate friends and family than by giving and receiving personalized photo gifts

Shopping for these new products in stores provides those hands-on consumers the photo personalization features they crave, and allows them to take advantage of all the great offerings our online customers have loved for years.

“Consumers have trusted American Greetings for more than 100 years with their personal expression and gifting needs. With the launch of personalizethis, we’re giving consumers more ways than ever before to express themselves, share their memories and connect with friends and loved ones,” said Sally Babcock, senior vice president of marketing, AG Interactive’s Digital Photography Group.

Arriving in stores just in time for Mother’s Day, Father’s Day and graduation, personalizethis™ will feature a variety of custom photo gifts, including:

• New photo book themes – exclusive Mother’s Day, Father’s Day and graduation photo book themes for PhotoWorks’ best-selling 8½ x11 Personalized Hard Cover photo book ($46.90) and leather-bound 12x12 Metropolitan photo book ($80.90);
• Messenger bag ($126.90) – a high-quality microfiber messenger bag with nickel ring hardware, sturdy strap, full-flap closure and room for a 14” laptop;
• Cherry wood jewelry box ($84.90) – an elegant dark wood jewelry box adorned with a ceramic photo tile, fully-lined interior, removable tray with three compartments, and a ring storage area;
• Wooden wine box ($44.90) – this classy maple wood wine box holds up to a 750ml bottle of wine;
• Keepsake box ($38.90)—a fully-lined, maple keepsake box with ceramic photo tile;
• Apron ($30.90) – a large, crisp white apron with adjustable ties;
• 15 oz mug ($22.90) – a classic white mug with room for multiple photos and text.

Shipping is included in the price of each product.

“There’s no better way to celebrate friends and family than by giving and receiving personalized photo gifts,” said Lanae Weir, vice president of marketing, PhotoWorks. “Shopping for these new products in stores provides those hands-on consumers the photo personalization features they crave, and allows them to take advantage of all the great offerings our online customers have loved for years.”

About AG Interactive

AG Interactive (AGI), a subsidiary of American Greetings Corporation (NYSE: AM), is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability. AGI attracts more than 40 million unique visitors per month in 18 countries to its popular websites AmericanGreetings.com, BlueMountain.com, Egreetings.com, PhotoWorks.com and Webshots.com, as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 3.7 million paying subscribers. For more information, visit http://www.aginteractive.com.

About PhotoWorks

PhotoWorks(R), an American Greetings company, is an Internet-based personal publishing company and photography community. The company's web-based services allow PC and Mac users to share and store their digital photos, host personalized My Share Web pages, sell one-of-a-kind products through My Storefront, join photo communities, and create hardbound photo books, customized greeting cards, calendars, prints and other photography-sourced products. Formerly known as Seattle Film Works, PhotoWorks has a 30-year national heritage of helping photographers share and preserve their memories with innovative and inspiring products and services. More information on the Company is available at www.photoworks.com.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com.

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