We wanted to make our Web site more gender neutral
Green Bay, Wisc. (Vocus) August 12, 2009
Simplytoimpress.com, an industry leader in “create-your-own,” custom-design photo cards, redesigned its Web site today to cater to a more balanced customer base. With the change, the company announces its Simply Cute Photo Contest and launches more custom photo products.
"We wanted to make our Web site more gender neutral," said Heather Hasse, founder and owner. "It used to be marketed mostly to women, and over time we have found that there are just as many hands-on men and fathers."
Hasse said more and more men have purchased and designed cards, such as photo birth announcements, photo holiday cards, thank you cards and invitations. With the Web site redesign, the company is also planning on adding more products and services to go along with the photo cards.
"Now we are trying to market it to everyone," Hasse added. "We will soon be launching new product lines such as photo calendars, canvas wall art, photo books and other products."
Simplytoimpress.com is offering a $50 gift certificate each week to the winner of the weekly Simply Cute Photo Contest. Contestants can go http://www.simplytoimpress.com/photo-contest/, to post photos online that will be voted on by viewers.
"Our Simply Cute Photo Contest has been such a big hit with everyone – moms, dads and grandparents alike," Hasse said. "I mean, who doesn’t want to show off their baby and win a $50 gift certificate?"
Hasse said the photo contest has been extremely popular on Twitter and Facebook, as parents frequently post their children’s and twin's birth announcement photos, and the photos of the winners.
"The contest sums up everything we are about," Hasse said. "It gives clients another way to save money through the gift certificate, and it shows off all those adorable baby faces."
Hasse founded the company in 2003 after searching for cards that were more unique than what could be found in the neighborhood greeting card store. She wanted to invite friends and family to events with a card that had sentimental value, rather than just sending a generic invitation or greeting.
"Whether it was a family holiday, the birth of a child or a birthday party I was throwing, I wanted to use photographs to truly capture the moment in life that I was celebrating," Hasse said.
Because Simplytoimpress.com does not outsource its work, it can offer one-on-one, small boutique-like service; high-quality card stock, and more control over printing standards than its competitors. The location in the Midwest means it also offers faster shipping to both coasts.
"So many things set us apart from our fast-pace profit seeking competitors," Hasse said. "And, of course, we added an in-house staff that has Midwestern values and does things the old fashioned way – personalized customer service with a smile."
Simplytoimpress.com is a custom design card company based out of Green Bay, Wisconsin that designs a broad range of custom photo greeting and invitation cards from start to finish. The philosophy is to create a one-of-a-kind card or invitation or card with sentimental value, all for a reasonable price. Simplytoimpress.com is also a proud sponsor of various charities and non-profit organizations.
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