Physical Therapy Marketing Expert, Nitin Chhoda, Says That EMR Is Not Just Another Documentation Software

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According to private practice marketing expert, Nitin Chhoda, an electronic medical record system, is an indispensable tool in healthcare system for which it performs a massive role in documentation and billing modality. Aside from its clerical functions, it also elevates the level of professionalism of the medical facility as well as gains patient’s trust and confidence. Further information has been discussed to his newly published website early this month.

Physical Therapy Management

Showing patients that you run a professional business, as well as world-class PT clinic, can make a difference between one-time patients and those who stick with you for the long haul.

"Perception truly does matter when patients are deciding which physical therapy clinic is right for them,” Nitin Chhoda, a licensed PT and private practice marketing expert, says. He stresses the importance on electronic medical records, which enhances professionalism in the physical therapy industry and shows how the patient’s record can greatly impact the perception of patients towards the medical staff and their level of care. “Showing patients that you run a professional business, as well as world-class PT clinic, can make a difference between one-time patients and those who stick with you for the long haul.” Check out the details that are discussed further in his new EMR website early this month.

A simple gesture, according to Chhoda, such as the display of professionalism among the clinicians that is manifested in many ways like flashing a warm smile to the patient, the reliability of great physical therapy management service, and uneventful billing transaction will surely help in making the practice more visible. Moreover, it refers to tangible proofs such as clean and orderly treatment facility, staff proper attire, and most importantly the efficient utilization of an electronic medical record or software system.

Chhoda lists some of the reasons why an electronic medium can foster professionalism.

  •     A clear, organized and comprehensive patient medical record reflects the same quality of service and thus wins referrals from patients, referring physicians, billing companies, and others.
  •     The use of EMR or software system can reduce the risk of human error especially in data entry and billing information.
  •     An innovative and technologic approach in data storage and physical therapy billing can elevate the confidence of the patients knowing that the industry keeps up-to-date with the current trend in patient care.

Chhoda leaves the question as to why it is important to impress a professional perception and how does the EMR contribute to the reputation of the clinic. Simply put, a highly satisfied patient invokes referral sources, which means greater profitability.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.


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