Denville, NJ (PRWEB) April 12, 2012
Nitin Chhoda’s guidance in therapy newsletter provides insight for therapists to avoid the pitfalls of practice mismanagement, who according to him, lose revenue because of poor physical therapy business management.
“Providing care and running a successful business is more than about serving patients,” Chhoda said. “A successful practice must also manage its billing and claims process properly to drive business growth.
“While therapists are trained to be great at treating patients, many do not have the skills it takes to handle physical therapy billing coding issues,” he added. “Since timely reimbursement from insurance payees is the lifeblood of your private practice, it’s important to understand the complexities and changes associated with physical therapy coding.”
According to Therapy Newsletter, research shows that most physical therapy practices pay 7 percent of the revenue to firms that handle the paperwork and collections related to physical therapy billing. For a private practice owner, a clear understanding of physical therapy billing codes and physical therapy billing software can save a practice and allow therapists to compete in the new economy. Training is readily available, as are software products to help practitioners manage practices.
Chhoda, who specializes in building and improving physical therapists’ practices through marketing and educational newsletter content for patients, provides business, marketing tips and strategies for therapists to help grow practices.
Therapists can also connect with patients through the Therapy Newsletter. The publication provides private practices a resource for keeping patients engaged, informed and up to date with current medical practices and new medical technologies.
Therapy Newsletter is a content-rich physical therapy marketing solution that boosts internal referrals from patients with word-of-mouth promotions. It quickly collects email addresses from patients who visit a practice’s website by providing instantly downloadable eBooks, which can be accessed after entering name and email address on the practice’s website. Two times a month, the Therapy Newsletter system automatically delivers an engaging newsletter to patients and doctors in any given local community, without the practice to having to lift a finger. The product launched in early March to much fanfare and critical acclaim.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his website at http://www.nitin360.com/.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.