Denville, NJ (PRWEB) September 17, 2012
“Marketing a practice should always have continuous innovation. As of today, strategic physical therapy marketing is all about showing patients and doctors what you can do for them,” says Chhoda. Therapy Newsletter, Chhoda’s new creation for this month, is one of the effective ways to promote a practice, http://www.therapynewsletter.com/index.html.
To market themselves effectively, physical therapists are charged with promoting themselves with doctors and patients to show them the crucial role that physical therapy plays in pain management and restoring the patient’s range of motion. They must demonstrate the benefit of their services to doctors, allowing them to make informed decisions on patient care, treatment and referrals.
Providing an easy to understand, practical information through the use of newsletters will make low back pain, weight loss and the like simpler to grasp by potential patients. These newsletters nowadays are easily delivered with the use of email, fax, or video. This is exactly what breakthrough technology is all about.
Traditional methods of advertising no longer work and are not cost-effective. Patients and physicians are bombarded with information from a wide variety of sources and therapists must first gain their attention through education-based marketing. This education-based system assists therapists in attracting new patients, retaining existing clients and obtaining doctor referrals. Chhoda’s newsletter system does the work for therapists, saving them valuable time and effort while they grow their practice. Users receive an area specific license to protect them from competitor usage.
There are other ways that physical therapist can use to connect with patients and doctors. Text messaging, emailing or making a personal visit to physicians’ office helps in making a decision when it comes to providing the best physical therapy treatment.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.