The physical therapist brings his considerable experience to bear when addressing website marketing, how to build an enduring rapport with patients, and the role social media plays in small private practices.
Denville, NJ (PRWEB) February 18, 2012
“The book provides instant access to a done-for-you system to attract physician referrals, flood your practice with 21 new patients and reactivate 87 percent of inactive patients,” said Chhoda.
Chhoda specializes in assisting small practices. He's aided physical therapy businesses worldwide to implement strategies, techniques and software systems to bring established patients back to the office and attract new clients. The book offers solutions that he uses in his own practice, and those he’s utilized to help client practices increase their profitability.
“Physical Therapy Marketing for the New Economy” provides hundreds of tips and tricks from the world’s premier private practice consultant. Chhoda shatters myths about marketing private practices, getting new patients and gaining control of an unruly practice. The physical therapist brings his considerable experience to bear when addressing website marketing, how to build an enduring rapport with patients, and the role social media plays in small private practices.
Chhoda helps readers identify key leverage points for explosive growth, along with how to use mobile marketing to attract patients and generate referrals from clients and other professionals. The book also reveals Chhoda’s secrets for becoming a celebrity therapist within the community.
Developing people and software systems within the office structure is essential for the smooth operation of any practice. He explores the creation of procedural manuals for when staff are absent, along with systems such as therapy newsletter that offers multiple means of maintaining contact with patients and showcasing practices.
The bestselling book provides detailed information on specializations that will have patients flocking to the office for services and how to keep established patients coming to the office, even in the current economy. Chhoda advises strategies that include consultations and creating urgency with special offers for a limited time, and offers detailed information on how to do so.
Chhoda’s updated strategies for marketing a physical therapist business in 2012 makes use of his many years of experience, while taking into consideration specific challenges of conducting business in the 2012 economy. “Physical Therapy Marketing for the New Economy” offers multiple strategies, options and solutions for increasing profitability, even in an economic climate where the trend is for patients to put off essential services.
Chhoda’s office can be reached by phone at 201-535-4475. For more information or to download the eBook, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.