Traditional Forms of Communication to Patients Are Now Obsolete According to Marketing Expert, Nitin Chhoda

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Communicating with patients in a traditional ways such as regular mail and newspapers do not really get results to a practitioner especially in today’s society which is comprised of people on the move, with the one common denominator manifesting as a cell phone. Marketing expert, Nitin Chhoda, coaches private practice owners worldwide on ways to increase patients and revenues by using modern marketing techniques.

Physical therapy marketing

Physical therapy marketing

Practitioners can also use other physical therapy marketing tools by conducting surveys, creating mobile coupons, and offering downloadable games, ringtones or eBooks.

In today’s fast-paced world, most people only carry their cell phones, wallet and keys. That is why using traditional forms of communication has become obsolete and ineffective to the practice. Nitin Chhoda, a physical therapist and marketing expert, shares to practitioners as to why transitioning to the latest marketing procedures is very important.

  •     Using regular mail and print ads are becoming ever more expensive and it is difficult to measure responses or the effectiveness of a given advertisement
  •     Marketing through newspapers are seeing rapidly declining readerships as more people go online with mobile devices to obtain the information they want.
  •     Using the phone directory for advertisement purposes has become ineffective since few people know they have one, while some of them even don’t know where it is.

“Text messages are cheaper and get read faster than traditional email and snail mail, allowing you to save time and money, and get immediate responses from patients,” said Chhoda.

Using latest marketing strategy like mobile marketing is very helpful when it comes to sending appointment reminders, announcing special deals and offering free incentives. Practitioners can also use other physical therapy marketing tools by conducting surveys, creating mobile coupons, and offering downloadable games, ringtones or eBooks. They can even collaborate with other business owners to provide unique and mutually beneficial promotions.

Chhoda said “Direct and friendly communication is essential to build a rapport with patients and mobile marketing is a cost-effective method that can be utilized in a myriad of ways to reach clients where traditional forms of communication fail.”

In today’s economy, small practice owners cannot afford to wait for customers to come to them, they must take an active role in patient recruitment utilizing the media of the day. Mobile marketing is the latest marketing tool in the 21st century.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.


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