Chhoda Shares the Essential Techniques to Grow a Thriving Private Practice Business

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With the current economic climate, small practice owners tend to focus on other things instead of reaching their full potential of their business. Nitin Chhoda, an international private practice marketing expert, helps these practitioners by giving strategies to insure a thriving business.

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Family members offer emotional and mental support on the home front, while professional relationships can be a source of information, resources and growth strategies.

Chhoda, being a licensed physical therapist himself, understands the need of freedom and independence when it comes to starting a private practice. “However,” he added, “opening up your own practice can be a daunting proposition, especially in a stuttering economy.” He shares essential strategies to help practices thrive in today’s competitive climate.

Practice Time Management
Practitioners should focus on actions or major tasks that include creating policies and procedures, marketing, and identifying sources of referrals and revenue. Minor tasks such as answering phone calls, scheduling and faxing documents should be assigned to the staff. Using office systems that makes the job easier and automated is even possible thru the use of customizable Therapy Newsletter or Clinical Contact.

Create Support System
Creating a good personal and professional support system provides a source of like-minded individuals with which to consult and listen. Chhoda noted that practice owners must be prepared to act on good advice and be able to handle criticism. Family members offer emotional and mental support on the home front, while professional relationships can be a source of information, resources and growth strategies.

Have Networks of Contacts
Whether discussing issues about company websites, logo creations, supplies or physical therapy marketing strategies, a group of contacts of peers and suppliers will be very helpful. “Networking will be important throughout your professional life,” said Chhoda. “I still meet quarterly with a group of my peers to share physical therapy marketing strategies and even key strategies to help grow our businesses.”

Choose the Right Staff
Staff that gives an excellent customer service is very important especially in service-based industries like private practice. Staff must be able to perform their designated tasks with efficiency, but they must also be able to establish a friendly and knowledgeable rapport with patients. “An unexpected, sincere act of kindness goes a long way toward creating return patients and those that refer your clinic to friends and family,” said Chhoda. “Calling a ride for a patient or even opening the door for someone with crutches or in a wheelchair generates an enormous amount of good will that translates into return business.”

Be a Role Model
Practitioners are so busy taking care of patients that they often neglect their own health. Chhoda said professionals must be role models and practice what they preach. Patients won’t seek treatment from a health care professional that constantly looks ill or tired, or one that doesn’t exude an upbeat attitude.

With the above techniques, practice owners will surely increase their patient numbers and revenues. Chhoda is consistently helping practice owners grow their business even in a recessive economic climate.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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