When you find the right “viral” message for your audience, it will raise awareness of your practice and bring in scores of new patient.
Denville, NJ (PRWEB) April 29, 2012
“Viral marketing allows awareness about your clinic to spread rapidly and is the simplest, fastest way for you to get more patients,” said Chhoda. “To go viral in a real sense, you have to have something that the patient wants and needs for it to be effective. The potential for viral marketing is significant, but always underutilized.”
Going viral verbally empowers patients. Their recommendations carry the weight of social proof and credibility. Nitin Chhoda, a physical therapy marketing expert, noted that patients are much more likely to pay attention to success stories of other patients who have worked with a particular provider in the past. They become walking billboards for the practice.
A viral message should include three elements. It must be perceived as beneficial for the patient or referral source, create conversation and be discussed, and appeal to a large audience. The right viral message can provide untold dividends and practice owners should take time to find the viral message that best suits their particular clientele or niche market.
Chhoda noted that physical therapy business owners should never underestimate the power of patient referrals through word of mouth advertising. It’s always been a highly effective means of appealing to new patients. Individuals tend to trust information received from others within their sphere of influence even more than the latest viral video or glowing online reviews.
“When you find the right “viral” message for your audience, it will raise awareness of your practice and bring in scores of new patients,” said Chhoda. “It will also heighten curiosity from referral sources and enable you to get free publicity from patients and referral sources.”
Before the Internet, online videos and YouTube, the primary way practice owners appealed to new patients was through word of mouth advertising, a verbally viral way to connect with potential clients. Chhoda’s new tips provide practice owners with a grassroots and time tested way of going viral that’s quick, effective and doesn’t rely on expensive methods to implement.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his physical therapy website.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.