Use Newsletters as the Latest Technology to Acquire Patient Attention Says PT and Marketing Expert, Nitin Chhoda

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With the fast and changing world, it is advisable to always be updated when it comes to the latest technology in order to have the patients’ attention and retain their loyalty. Nitin Chhoda, a physical therapist and marketing expert, shares more about marketing and growing the private practice business using therapy newsletters, which has been recently updated last month.

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The erosion of patient attention and referral sources is a serious problem for practice owners who must compete for attention with a myriad of mobile devices.

“Patients have a very limited attention span and if you are not actively engaging patients using the latest communication like newsletters, text messaging campaigns, emails, regular mail and phone calls, they will simply slip through your fingers. This technology offers a guaranteed and immediate way to win back patient and physician attention,” Chhoda says.

He said that physical therapy business owner should not assume they always have the client’s attention, even those that receive services on a regular basis. To combat distracting technology, it should be noted that it is that very same technology, in this case, thru newsletters, which can be used in a variety of ways to build rapport with clients, physicians and other referral sources.

Creating and distributing newsletters are a premium method for delivering information, announcing special offers, and establishing practice owners as experts in their chosen field. Chhoda suggests a ready-made solution such as Therapy Newsletter, a system that provides everything needed for an effective newsletter, from customized content to multiple methods of delivery, It also offers an exclusive license to insure competitors can’t use the technology in the same area. This has been recently updated last month to acquire potential clients' needs.

The erosion of patient attention and referral sources is a serious problem for practice owners who must compete for attention with a myriad of mobile devices. Technology has made it easier for patients and referral sources to remain in contact with friends, family and professional organizations, and Chhoda noted that the same technology must be employed by practice owners to increase visibility among patients and physicians for a healthy and thriving enterprise.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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