Physical Therapy Marketing Expert, Nitin Chhoda, Gives Tips as to How Important Preventative Services in Private Practice

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Nitin Chhoda, a physical therapy marketing expert, enumerates some essential points for physical therapists to market preventative services especially in today’s challenging economy. Most physical therapy businesses nowadays deal primarily with patients in need of care after an incident.

therapy newsletter

Not only does it ensure a larger number of patients and increased billing revenue, but it also allows a practice to become involved in activities that benefit the community at large by offering preventative care that so many find valuable.

Physical therapy nowadays can be a very effective tool in preventing many conditions. That’s why most insurance companies of today are willing to pay for preventative care. This is actually good news to physical therapy private practice owners because once the business focuses in preventative care, it can actually boost the billing revenue of the practice.

Many companies are recognizing the benefits of preventative care such as ergonomic exercises. It has been encouraging employees to seek out such services. Effective physical therapy marketing involves reaching out to these potential clients.

Nitin Chhoda, a physical therapy marketing expert, who has spent years effectively imparting his knowledge of physical therapy marketing to others, has created a physical therapy newsletter which helps private physical therapy businesses market themselves in a modern and easy way. And now, this newsletter also helps grow patient client base and increase physician referrals by:

  •     Sending physical therapy newsletter is sent to patients and doctors twice a month where it includes topics such as the aforementioned need for preventative care.
  •     It makes existing and prospective patients aware of the need for preventative services
  •     It makes the patients and other doctors know that the physical therapists awareness about current and latest relevant physical therapy issues.

Whether through a vehicle such as the physical therapy newsletter or other marketing efforts, it is imperative for today’s physical therapy business to market preventative care throughout the communities the businesses serve. Because:

  •     It ensure a larger number of patients and increased billing revenue
  •     It allows a practice to become involved in activities that benefit the community at large by offering preventative care that so many find valuable.

Nitin Chhoda, PT, DPT, CSCS is a private practice physical therapy business owner who understands the time demands of medical professionals, and who knows that few therapists have time for effective traditional marketing. His insights into physical therapy marketing have provided countless professionals with the ideas to spur the patient and revenue growth of their practices.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his website at http://www.nitin360.com/.

ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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