Denville, NJ (PRWEB) September 05, 2012
“Strategic physical therapy marketing is all about showing patients and doctors what you can do for them since the landscape for physical therapy practice owners is changing.” Chhoda said. He added that the key is education. Providing the right information and discussing the important role of physical therapy to doctors and patient including its advantages allows them to make informed decisions on patient care, treatment and referrals.
A new breakthrough strategy to provide such information so as to make patients and doctors understand the practice easily is through the use of a practical newsletter. Traditional methods of advertising no longer work and they’re not cost effective. Today’s patients and physicians are bombarded with information from a wide variety of sources and therapists must first gain their attention through education-based marketing.
Chhoda created a therapy newsletter, http://www.therapynewsletter.com/features.html, an automated patient newsletter and email marketing system that helps attain goals and increase revenues. This is an education-based system that assists physical therapists in getting new patients, retaining existing ones, and obtaining doctor referrals. It does the work for therapists when it comes to providing information and protects them by having a specific license to an area so as to prevent from competitor usage. Free downloadable eBooks are also added.
“Private practice physical therapists can use text messaging, newsletters, email, or make a personal visit to the doctor’s office to help them make a decision that physical therapy is the best treatment,” said Chhoda.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.