Using the client’s name at least twice in the communication is essential and including a short message referencing the patient’s last visit generates a sense of trust that’s unmatched.
Denville, NJ (PRWEB) May 01, 2012
“If you ever wondered what the fastest way to lose a referral is, then here it is – neglect,” said Chhoda. “Everyone wants to be appreciated and that’s especially true of patients. Sending an occasional letter, card or email isn’t enough. To reach the second level connection with patients, personalization is the key.”
Nitin Chhoda, a physical therapy marketing expert noted that every patient wants to be acknowledged and practice owners that fulfill that need create good will that results in future visits and eager referrals. Consider having a client’s name placed on a plaque, mention them in the practice newsletter or social media site, or hold a small get together for patients.
Newsletters are an excellent way to maintain contact with patients and for busy practice owners, Chhoda recommends Therapy Newsletter. The system is a customizable system that can be automated and tailored to the individual practice.
Simple things mean a lot and that’s especially true for patients. A phone call, thank-you card or email shows patients that their provider cares, but to reach the second level connection with patients Chhoda said don’t forget to personalize the message. Using the client’s name at least twice in the communication is essential and including a short message referencing the patient’s last visit generates a sense of trust that’s unmatched.
Each patient has individual interests and hobbies. The physical therapy business owner that makes an effort to remember a small fact about each of their patients will be perceived in the same light as a friend. Providers that can remember a client’s favorite movie, hobby or sports team are creating lifelong relationships that sustain practices.
Patient-provider contact doesn’t end when the client leaves the office. Chhoda noted that creating the second level connection with patients is easy to accomplish if health care professionals are willing to expend the effort. Those who do will enjoy loyal patients who can’t sing their praises enough.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his physical therapy website.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.