To provide added value for prospective patients and other medical professionals within the community, practice owners can provide attendees with a newsletter, brochure, audio CD or video DVD to enhance and reinforce the topic of the event.
Denville, NJ (PRWEB) May 26, 2012
“Fostering a relationship with your local community, even if you are new in town, is simple with the right process,” said Chhoda. “If you already have connections, it’s even easier. Focus on the low hanging fruit and speak with well-connected individuals in your community. Chances are, some of them are your present or past patients.”
Nitin Chhoda, a physical therapy marketing expert, noted that a wide range of organizations have an education director, from schools, colleges, churches and hospitals to museums, non-profits and the local chamber of commerce. They’re an under-utilized resource that can arrange conferences, speaking engagements, workshops, seminars and webinars. It’s an easy way for professionals in all fields to position themselves as authorities and the professional of choice within the community. Programs should be presented free of charge to obtain the greatest participation.
The renowned marketing specialist offered the following tips for building community connections through educational directors.
- Seminars provide physical therapy management owners with a way to introduce themselves to other medical professionals;
- Present a guest lecture to a class at the local college;
- Provide a workshop that addresses a topic of special concern for the local population;
- Conduct a webinar;
- Offer a free workshop to the public on a specialty, procedure or service;
- Hold a town hall meeting to introduce themselves and their services.
To provide added value for prospective patients and other medical professionals within the community, practice owners can provide attendees with a newsletter, brochure, audio CD or video DVD to enhance and reinforce the topic of the event. The provider’s expertise in particular procedures and specialties can be highlighted in the material. A small gift, such as a keychain or magnet, can be given with the practice’s contact information.
Education directors are important community connections that can assist physical therapy business owners in introducing themselves, their business and services to the widest possible audience. The release of Chhoda’s updated methods for creating community connections helps professionals position themselves as experts in their fields for patient referrals and client leads.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
About Nitin Chhoda:
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.