Prioritize Marketing of Preventative Services This 2012, PT Marketing Expert Says

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Private practice marketing expert, Nitin Chhoda, said that therapists should focus more in marketing preventative services for increased revenues especially this 2012, where the current economic environment is. Recently, the health insurance providers have become more than willing to pay when expenses are associated with preventative measures. Chhoda talks about more of it in his latest blog post this month of September.

Physical therapy marketing

Physical therapy marketing

It is imperative that therapists market their preventative services to help their practices grow and thrive especially in an environment where healthcare attitudes are changing and having a depressed economic climate.

“Physical therapy can prevent a wide range of conditions before they even happen and physical therapists need to demonstrate the value and cost saving potential of the preventative services they offer,” Chhoda said.

As per his website's latest information, traditionally, physical therapy has been viewed as a rehabilitation treatment after an injury. Today however, preventative physical therapy is gaining traction across the U.S. as an essential part of regular health care. More people are becoming aware of the benefits of physical therapy to maintain health and enhance occupational performance. The demand for services is already increasing and the best way is to follow these changes and making sure that the business is updated.

More companies nationwide are becoming cognizant of the benefits of preventative therapy in minimizing workers’ compensation claims, disability costs, and reducing lost time and productivity. Chhoda noted that such firms provide fertile ground for physical therapists to serve a wider clientele and bring in additional revenues for struggling practices in a challenging 2012 economy.

Preventative services are the trend in healthcare recently rather than attending to health issues after they occur. Chhoda noted that private practices around the world should see the monetary benefits of offering on-site services and ergonomic programs. It is imperative that therapists market their preventative services to help their practices grow and thrive especially in an environment where healthcare attitudes are changing and having a depressed economic climate.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.

ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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