Private Practice Summit Founder, Nitin Chhoda, Examines How Google is Changing the Way Practices are Marketed in 2012

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The Internet has changed how people interact, shop and find the products and services they want. Nitin Chhoda, marketing expert and founder of the annual Private Practice Summit, said Google has changed the way people use the Internet and is now changing the way physical therapy businesses market themselves in 2012.

Physical Therapy Marketing

Photos can speak louder than words and Chhoda advises posting photos on Google Local listings to help convert visitors into clients.

“A well-structured Google Local listing can have your physical therapy website on page one of Google within days, if not hours,” said Chhoda. “If you’re serious about growing your practice, this is something that you cannot ignore.”

Chhoda noted that every private practice website needs to be on page one of Google search results, but even the most elaborate website is a waste of time if it doesn’t convert visitors into prospects. A website acts as a personal online sales representative 24/7, and Google Local can help those in private practice appear at the top of search pages, even above traditional results.

Most people search for a particular service, followed by the name of a locale. Google Local provides searchers with local results for businesses, and provides practice owners with the ability to include details such as services offered, payment methods, and hours of operation, complete with maps and directions.

The Internet is a social place, and Google Local allows users to create reviews and share them with others. Chhoda noted that people rely heavily on the recommendations of others, making it imperative for physical therapists to focus on quality. Google Local reviews function as the online equivalent of word of mouth advertising, one of the most power methods of physical therapy marketing available. He suggests having happy, satisfied patients write a review on their Google Local listing for added emphasis.

Photos can speak louder than words and Chhoda advises posting photos on Google Local listings to help convert visitors into clients. Owners can post up to 10 pictures and each one can represent a compelling reason for a visitor to choose a particular physical therapist. Google Local also offers business owners the ability to post short messages about coupons, offers and promotions, and special events.

Google Local provides analytics, offering physical therapists the means to discover how someone found their practice. It’s valuable marketing information that can be used to target promotional campaigns and ascertain the keywords people are using to search for services. Chhoda noted that Google Local helps physical therapy businesses extend their reach for those with mobile devices, helping users locate businesses closest to them any time of the day or night.

As a physical therapy marketing specialist, Chhoda watches trends and new technology closely to assist clients increase patient retention and acquisition. He noted that the features and abilities of Google Local are changing the way physical therapists market their business in 2012. In an economy where marketing dollars must provide a bigger return on investment, Chhoda said Google Local is essential for any practice, providing analytics, maps and multiple means of promotion to turn visitors into patients.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.


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