Marketing Expert Nitin Chhoda Explores the Impact of Technology on Patient's Attention Spans and Offers Immediate Ways to Win it Back

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Based on the latest blog of Nitin Chhoda, a private practice owner and a marketing expert, patients today, who obviously have become very techno savvy and informed, have shorter attention spans and medical practitioners may have a hard time winning patients back, a new study shows. The study shows that when it comes to medical practice marketing, technology plays a very important role on attracting a patient’s attention and will often hold it long enough to recognize offers and take it.

Physical Therapy Marketing

It is a completely automated and done-for-you system where fresh and informative content is sent to the patient once every two weeks. The contact information and company logo remain the same unless the practitioner decides to change it.

A new service called Therapy Newsletter is aimed at helping busy medical professionals reach out to and attract patients by providing regular invaluable newsletters pertaining to health and services that a physical therapy business offers. This new service releases the professionals in practice from the hard task of marketing and focus on treatment. It is a completely automated and done-for-you system where fresh and informative content is sent to the patient once every two weeks. The contact information and company logo remain the same unless the practitioner decides to change it.

“You get a lot more than just a done-for-you newsletter service with Therapy Newsletter” says Nitin Chhoda PT, DPT and a licensed physical therapist in NJ and New York, “You get the ability to send your patients an email blast at any time, as many times as you want.”

“If you have something to announce or promote to your patients, take advantage of our sophisticated email broadcast system” he adds, ”No fancy physical therapy website skills are needed, if you know how to use Microsoft word, you will know how to use this feature. Just type in your message and click 'send'. Now, personalization fields are also included, allowing you to personalize your email contact with patients and other referral sources.”

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.

ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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