Physicians Health Choice Renews Two-Year Contract with Blue Clover

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Physicians Health Choice, a Medicare Advantage organization, has renewed its contract with Blue Clover as its Agency of Record for an unprecedented two-year agreement

José B. Sena, president, CEO and founding partner of Blue Clover

We are extremely excited and proud of this extraordinary commitment from Physicians Health Choice since a two-year contract is not the norm in this industry.

Physicians Health Choice , a regional Medicare Advantage organization based in San Antonio, has renewed its contract with Blue Clover as its Agency of Record for an unprecedented two-year agreement.

Blue Clover — a versatile, fast moving On and Off-Line Branding TM firm based in San Antonio—was first named Physician Health Choice's Agency of Record in July 2008.

Blue Clover's responsibilities will entail off-line branding, strategic planning and public relations for Physicians Health Choice through a variety of tools to reach Physicians Health Choice's target markets, including brand development and management, market analysis, image and usage studies, SWOT analysis (strengths, weaknesses, opportunities, and threats), promotional items, advertising (billboards, ads, radio, copywriting, TV, infomercials) in both English and Spanish, collateral (brochures, sales information, community relations packets, pocket folders, invitations, etc.) in both English and Spanish, media buys in both Spanish and English, internal and external communications plans, editorial placement, media relations, special events, crisis management and community outreach.

“Blue Clover has done a remarkable job breathing life and creativity into an otherwise bland industry. They've grown with us and continue to impress,” said Jeff White, Vice President of Marketing and Development, Physicians Health Choice.

“We are extremely excited and proud of this extraordinary commitment from Physicians Health Choice since a two-year contract is not the norm in this industry,” said José B. Sena, President, CEO and founding partner, Blue Clover. “We share the same core values as Physicians Health Choice which makes this a win-win situation for both of us and a testament to our great relationship.”

Physicians Health Choice is a Medicare Advantage Organization that is contracted with the Centers for Medicare & Medicaid Services (CMS) to provide health plans to Medicare-eligible individuals. Headquartered in San Antonio, Texas, Physicians Health Choice began operations in 2005 as a subsidiary of WellMed Medical Management, Inc., a medical management company with more than 18 years of experience providing quality medical care to older adults in San Antonio and Austin, Texas and along Florida's Treasure Coast.

Today, Physicians Health Choice offers more than 30 Medicare Advantage health plans to more than 25,000 members across the southern United States- including Austin, Corpus Christi, El Paso and the Rio Grande Valley in Texas; Las Cruces and Alamogordo, New Mexico; Little Rock, Arkansas and Ft. Lauderdale and Palm Beach county, Florida. The company's mission is to change the face of health care delivery for seniors.

BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera (Executive Creative Director), and Chris Gilbert (Finance Director). The growing staff now includes 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations, media planning and buying, strategic planning, and web-based communication experience from around the world. Within the past two years, the firm has opened offices in Mississippi as well as Austin and Dallas, TX.

This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine's Regional Design Annual (the most comprehensive competition annual in the design profession), several awards in the 2009 annual Art Directors Club of Houston Awards Show (including the highest award: one of only five Judges' Picks); San Antonio Business Journal's Best Places to Work, San Antonio Business Journal's Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal's prestigious “40 Under 40” award for Sena; and 2008 and 2009 Association for Women in Communications Proliner Awards for national Public Relations campaigns.

Blue Clover's past and present client list boasts more than 120 local and national clients, including Cook Inlet Region, Inc. (CIRI) (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $12.1 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Bank of San Antonio (locally owned bank with $142 million in assets and services that include commercial banking, private client services, real estate financing, treasury management and personal banking); MISYS (an application software and services company that provides innovative, integrated solutions and services for the banking, treasury and capital markets and health care industries); TBG Partners (largest landscape architects and planning firm in Texas); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).

More information on Blue Clover is available at (210) 223-5409 or http://www.blueclover.com.

Please follow us on Twitter at http://twitter.com/bluecloverusa and Facebook at http://www.facebook.com/blueclover.

MEDIA CONTACT:
Jeanne Albrecht
(210) 223-5409

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