PicApp Gives Bloggers Access to High-End Copyrighted Images, Free of Charge; Beta Now Open to All Online Publishers: High Quality News and Artistic Photos, Illustrations Available To Use Alongside Editorial Content through PicApp.com

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A new service that gives bloggers and other online publishers access to copyrighted news and creative images free to use alongside their editorial content, is available in public beta at http://www.picapp.com.

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Bloggers are the new journalists and they can now get great images - and use them legally, with no charge whatsoever

    PicApp enables bloggers to choose from extensive collections of millions of copyrighted images being updated by the thousands each day that have been licensed from Getty Images, Corbis and other prestigious image agencies to visualize the content on their web sites. Each image is accompanied by a non-intrusive ad to drive royalties to the related content partners, instead of the traditional license fees.

Bloggers covering the day-to-day trials and tribulations of the U.S. presidential race, for instance, could find up-to-the-minute photos of the candidates on the campaign trail at PicApp.com. Celebrity junkies can get their fix of Hollywood photos from PicApp. Sports writers can get play-by-play action photos of current superstars, like Tiger Woods or Roger Federer, as they make history to supplement a news story.

Plenty of topical photographs, such as themed images for the passing St. Patrick's or upcoming Mother's Days, are also available.

"Bloggers are the new journalists and they can now get great images - and use them legally, with no charge whatsoever," said Eyal Gura, CEO, PicScout. "Through PicApp, we are providing today's new media with access to the latest images and an easy way to enrich their readers' experience."

Interested bloggers can go to http://www.picapp.com to start getting images to enhance the content at their sites right away. Since the start of closed beta, PicApp has had an enthusiastic response from bloggers, according to Gura. Usability of the service has also increased, as bloggers have provided their feedback.

About PicScout

PicScout is the leading technology services provider to the digital content industry. For years, the company's flagship ImageTracker(TM) has been the industry standard application for helping visual assets owners control and monitor the distribution of their proprietary images across all media. Through its PicApp platform (http://www.picapp.com), PicScout allows online publishers to quickly and easily post creative and editorial images to blogs and web sites.

PicScout headquarters are in San Francisco. The company has a development and operations center in Herzelia, Israel.

Technorati tags: PicApp, PicScout, celebrity photos, blogger applications, widgets, free images, images for blogs, breaking news photos, stock photography, copyrighted images

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Kelly Taylor
PicScout
310-785-0515, ext. 2
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