b5media Teams Up With PicScout To Ensure Accurate, Appropriate Image
Use On Blogs
Members of leading blog network using new PicApp image platform for
sourcing, illustrating and enhancing photos, artwork; bloggers to
provide feedback for future development
SAN FRANCISCO & TORONTO (Business Wire EON/PRWEB ) May 30, 2008 --
PicScout has begun working with b5media,
a global new media network featuring a diverse range of more than 350
blogs, to use the PicApp platform of
premium, licensed images and photos for enhancing news and creative
content across a select group of blogs. PicApp provides licensed images
from a broad group of premiere news and stock photo agencies, giving
bloggers and other online publishers legal access to millions of images,
while addressing content owners’ usage
tracking and copyright concerns.
Once at www.picapp.com, bloggers can
select any of the wide range of images for free and use them adjacent to
a news post or editorial content on their sites. When the image is
streamed from the PicApp servers, it comes with a non-intrusive ad that
provides a monetization tool on the content owner’s
behalf.
“PicApp offers our bloggers tremendous
selection in terms of the range and types of content they provide,”
said Jeremy Wright, b5media chief executive officer. “As
content creators, ensuring all the images we use are legal is extremely
important to us. PicApp has proven to be a valuable resource for the
bloggers involved so far. We look forward to continuing to work together
to develop a solution for the entire network, so that all b5media
bloggers feel assured they are using legal images at all times.”
b5media includes 12 vertical channels of blogs covering a wide variety
of subjects ranging from entertainment, beauty and fashion to
technology, general news and sports. Participating bloggers can find
great breaking news photos of celebrities and athletes as they make
history and pictures of tech industry breakthroughs moments after they
are announced, as well as lifestyle stock photography shots on almost
any topic imaginable. The b5media network is home to more than 250
bloggers and receives more than 10 million unique visitors per month.
“We were privileged to cooperate with the
b5media team ever since we started our closed beta and are very proud
they picked PicApp as a source of images for their many authors,”
Eyal Gura, chief executive officer, PicScout, said. “Getting
their input early on, and now on an ongoing basis, has been instrumental
in ensuring that the development of the PicApp platform is addressing
the ever-evolving needs of bloggers.”
PicApp is currently in beta. News and photo agencies licensing images to
PicApp include Getty Images, Corbis
and Image Source with more
content partnerships coming soon. Interested bloggers can go to www.picapp.com
to start getting images to enhance the content at their sites.
About PicScout
PicScout (www.picscout.com) is the
leading technology services provider to the digital content industry.
For years, the company’s flagship ImageTracker™
has been the industry standard application for helping visual assets
owners control and monitor the distribution of their proprietary images
across all media. PicScout headquarters are in San Francisco. The
company has a development and operations center in Herzelia, Israel.
About b5media Inc.
b5media Inc. is a global new media network featuring a wide variety of
topics ranging from entertainment and lifestyles to sports and
technology. With over 350 blogs, including Problogger,
eBeautyDaily and Healthbolt,
b5media reaches nearly 10 million unique visitors and receives 30
million page views a month. Launched in September 2005, b5media is a
venture-backed company based in Toronto, Canada. For more information,
visit: www.b5media.com
Technorati tags: PicApp,
PicScout,
celebrity
photos, blogger
applications, widgets,
free images,
images
for blogs, breaking
news photos, stock
photography, copyrighted
images
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