Picateers and eScrip Offer Unique Fundraising Alternatives for Back-to-School 2008 : New Partnership Will Introduce Picateers to Thousands of Schools Nationwide

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Back-to-school means “back-to-fundraising” for parents across the country, who spend more than $2 billion each year supporting school fundraising efforts. This year Picateers and eScrip, two innovative school fundraising companies, are joining together to remind schools, PTAs and parents alike that there are better choices for fundraising than silent auctions and bake sales.

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Picateers and eScrip both leverage parents' existing purchases to raise money for schools. When parents buy school pictures, clothes or even groceries, they're fundraising

-- Picateers is an online portrait company that helps schools run their own picture days and turn them into effective fundraisers. Participating schools find a volunteer photographer to take the pictures, typically trusted parents or faculty members. Picateers takes care of the rest, from providing guidance, online ordering, and step-by-step instructions to delivering the photos.

  With Picateers, schools receive 50 percent of all portrait package sales, which typically translates into thousands of dollars.   -- Electronic Scrip Inc. (eScrip), works with retailers nationwide to help parents contribute a percentage of grocery loyalty cards, credit card, and debit/ATM card purchases to the school, group or organization of choice.   Since its inception, eScrip has helped schools raise more than $180 million. "Picateers and eScrip both leverage parents' existing purchases to raise money for schools. When parents buy school pictures, clothes or even groceries, they're fundraising," said Susan Doherty, co-founder and vice-president of marketing at Picateers. "Our combined efforts will go a long way to help save valuable programs in schools across the country."

As part of the partnership, eScrip will introduce Picateers to more than 45,000 schools across America through its national symposiums and other communications with participating schools.

"Picateers and eScrip help schools raise money easily in a positive and healthy way," said Richard Sutch, Executive Vice President, Marketing of eScrip. "It's important that anyone involved in school fundraising realize that they have options that are safe, easy and it doesn't hurt that they are sugar-free."

For more information about Picateers and eScrip fundraisers please visit http://www.escrip.picateers.com.


Picateers is an innovative online portrait company that enables schools to turn school picture day into a successful fundraiser. With a single Picateers picture day, a typical elementary school can raise about $5,000 – almost half of the average fundraising goal for a year. Funded by Norwest Venture Partners and Storm Ventures and angel investors, the company is headquartered in San Mateo, Calif. Visit http://www.picateers.com for more information.


Electronic Scrip Inc. (eScrip) is dedicated to establishing relationships between commerce and community to provide resources to organizations that support children. eScrip's board and officers include individuals with diverse backgrounds that include computer technology, banking systems, marketing, accounting, fundraising, and the non-profit sector. Escrip is headquartered in San Mateo, California.

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