Pico Mountain Offers Mid-Week 'All In' Inclusive Pricing for the 2006-07 Ski Season

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Pico Mountain debuts an all-inclusive $49 "All In" mid-week ticket, offering skiers and riders an opportunity to enjoy all the amenities the resort has to offer for one price, including lift ticket, performance rentals, two-hour Perfect Turn ski or snowboard lesson, day passes to the Pico Sports Center and lunch.

The Pico Mountain 'All In

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At Pico Mountain this season there is such a thing as free lunch!

Pico Mountain debuts an all-inclusive $49 "All In" mid-week ticket, offering skiers and riders an opportunity to enjoy all the amenities the resort has to offer for one price, including lift ticket, performance rentals, two-hour Perfect Turn ski or snowboard lesson, day passes to the Pico Sports Center and of course -- lunch!

"The Pico Mountain 'All In" mid-week program is something that is unique to the ski industry and we believe it is a hassle free way to introduce new skiers and riders to the sport," said Dave Rathbun, vice president of brand management for Killington Resort and Pico Mountain. "The price is also very affordable for locals, and especially families, to enjoy the sport and a wonderful mountain."

The Pico Mountain "All In" ticket is valid mid-week, non-holiday throughout the 2006-07 ski and snowboard season. The "All In" ticket includes a $12 lunch voucher valid at the Pico Lodge, featuring new menu items such as a Pastrami Reuben sandwich and Mother's Meatloaf with caramelized onions.

The $49 "All In" ticket is valid for all skiers and riders, including Adults, Young Adults, Juniors and Seniors. Kids 5 and under ski or ride free with a paying adult. Pico Season Pass and Pico Card holders may upgrade to the "All In" for an additional $20 per day and receive the "All In" benefits.

The "All In" is just one of the many new changes guest will notice at Pico Mountain for the coming season, set to kick off Dec. 15. Guests will notice a new look throughout the base area, including restroom remodeling; a fresh look for lifts and lift terminals; and a new deck off the base lodge. Also the new http://www.PicoMountain.com has launched!

In addition to the new "All In" deal, Pico Mountain offers many other discount opportunities this season for the whole family to come and ski or ride and see all the improvements we've made. For a complete list of all deals, including lodging packages, please visit http://www.picomountain.com.

Pico Season Pass

Ski and snowboard at Pico Mountain for a great rate! The Pico season pass is available, with no blackout dates for $499 for adults, $479 for young adults, and $469 for juniors/seniors. Benefits included with a Pico season pass include 30 percent off Pico Sports Center memberships and periodic lodging, Perfect Turn and retail offers extended exclusively through Pico's e-newsletter, The Sunset Schuss. Pico season pass holders can upgrade to the "All In" for an additional $20 per day.

Pico Card -- Great 2006-2007 Season Savings!

The Pico Card allows adults to ski or ride for just $29 every day, excluding holidays.

Juniors, young adults and seniors pay only $19 per day! The $20 Pico Card includes 50% off a one-day visit to the Pico Sports Center or 25% off a monthly membership. Pico Card holders can upgrade to the "All In" for an additional $20 per day.

Pico Sports Center

The Pico "All In" deal includes a day pass to the Pico Sports Center, offering the following amenities:

  • 75-foot indoor heated lap pool
  • Large hot tub
  • Two dry heat saunas
  • Cardiovascular equipment- stair, cycle, and treadmill
  • Strength training machines for upper and lower body
  • Free weights and benches
  • Additional Pico Sports Center fee-based services include:
  • Full massage service, various techniques, available by appointment
  • Personal Training, by appointment
  • Regularly scheduled mid-week classes in aerobics, step, yoga, and tai-chi
  • Dance/aerobics/yoga studio
  • Tanning

Killington Resort and Pico Mountain are American Skiing Company Resorts. Headquartered in Park City, Utah, American Skiing Company is one of the largest operators of ski, snowboard and golf resorts in the country. Other resorts include: Mount Snow in Vermont; Attitash in New Hampshire; Sunday River and Sugarloaf/USA in Maine; Steamboat in Colorado; and The Canyons in Utah. For more information, visit http://www.peaks.com.

CONTACT:

Tom Horrocks

Communications Manager

(802) 422-6237

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