PicsArt, The #1 Photo App for Android, Reaches 20,000,000 Downloads in 9 Months

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Built entirely on word-of-mouth growth (it's never once been featured by Google), PicsArt, the world's #1 mobile photography app for Andorid, today announced that it has burst through a major threshold: PicsArt now has over 20 million downloads in its first 9 months of operation.

It's quite stunning, really, to think that our entire growth model has been built on creating a mobile photo app that people love to use and then watching them tell their friends about it.

PicsArt, Inc (, the world’s most popular mobile photography app for Android phones, today announced that it has surpassed the 20,000,000-download milestone, further securing its leadership in the Android-based mobile photo app category.

Said Arto Mehrabyan, PicsArt’s co-founder and CTO, “This is a monumental milestone for us. To reach this level of popularity, having launched only 9 months ago, with an Android-only platform, while never once having been featured by Google, speaks buckets about our passionate user base. Our users have really embraced PicsArt as theirs. It’s quite stunning, really, to think that our entire growth model has been built on creating a mobile photo app that people love to use and then watching them tell their friends about it.”

PicsArt differs from other mobile photography apps in that it is full-featured, yet free. With over 110,000 downloads per day, what makes PicsArt so incredibly popular is its combination of the best that Photoshop and Instagram have to offer, all in a mobile app. While it is loaded with more features than comparable for-pay, professional-grade mobile photo apps, PicsArt delivers everything in a package that is incredibly simple and easy-to-use.

According to Lusine Harutyunyan, PicsArt’s Product Design Head, “We’ve packed in everything that a serious photographer would ever want from a mobile photo app, but we’ve done it in such a simple way that becoming a photo artist is a reality that is accessible to anyone. It’s no wonder that of over 250,000 reviews on Google Play, we have an average rating of 4.7.”

Indeed, PicsArt’s success has been built entirely on overwhelmingly positive word-of-mouth feedback from its users. Here’s a characteristic smattering of user praise for PicsArt:

  • robotbrain on Friday, May 18, 2012 at 12:14 Sony Ericsson Xperia Play (R800i) Version 2.7.0:

"The best.    

This is the first time I've felt strongly enough about an app to write a review. I have to say, I've tried all the other highly rated photo apps, including Instagram (way overrated) and this app dominates them all. Picsart makes the other ones look like toys. The interface is pretty confusing at first, but once you figure it out, it's easy enough for new users to do quick, simple filters, but also tweakable enough for power users with adjustable sliders and custom values galore! Love it!"

  • Khayla on Monday, April 2, 2012 at 16:21 LGE Optimus One (thunderc) Version 2.5.4:

"Amazing! This is something that iphone users won't every find in the app store! If you don't have it downloaded you are truly missing out!"

  • Patrick on Tuesday, April 3, 2012 at 06:01 HTC ADR6425LVW (vigor) Version 2.5.4:

"Great app! Best app ever. Love what you can do with pictures now. Opens up a new door way to mobile photo editing."

  • Amber on Tuesday, July 31, 2012 at 22:00 Samsung Replenish (SPH-M580) Version 2.7.1:

"Love. This app is very easy to use. I just started using it, and I like it more than Instagram... you can edit pictures, without them HAVING to be in the public eye of everyone who if following you. I like that you can also make collages for pictures!"


A division of SocialIn, PicsArt was born out of a sheer frustration that no free photo app seemed to have a robust feature set. When it launched in November 2011, there were lots of great one- or two-tool apps, but there wasn’t a single free app that was putting everything a photographer could ever want in one place.

PicsArt remedied this problem and today, just 9 short months later, PicsArt dominates the Android market for photography. PicsArt consistently ranks in the top 50 free apps from Google’s Play store, and with over 20,000,000 downloads and growing at over 3 million downloads per month, PicsArt’s development has only just begun.


To request more information or an interview, please contact:

Matt Bartelsian
Marketing Manager

or call or write:

Socialin, Inc.
800 West El Camino Real, Suite 180
Mountain View, CA 94040 USA
Tel. +1 (650) 877-2952

Copyright (C) 2012 PicsArt, Inc., a SocialIn Company. All rights reserved.

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Matt Bartelsian
PicsArt, Inc.
+1 (650) 877-2952
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