Mrs. Smith's Pies Celebrates National Pie Day With Free 2007 Dessert Calendar Give-Away

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Free calendars for National Pie Day will be distributed by Mrs. Smith's® in partnership with the American Pie Council's (APC) nationwide "Random Act of Pie-ness" celebration. The campaign urges pie-lovers to demonstrate good deeds using pies.

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Over the years, the celebration has grown and this year we're urging pie-lovers to think of and carry out their own acts of pie-ness. In short, we want pie-lovers to give that warm and satisfying feeling that you get when you eat your favorite pie to someone else in a way we call an act of pie-ness.

This month, thousands of Mrs. Smith's® customers will receive a colorful, 2007 dessert calendar to commemorate National Pie Day on January 23rd. The free calendars will be distributed in partnership with the American Pie Council's (APC) nationwide "Random Act of Pie-ness" celebration. The campaign suggests that APC members and pie-lovers demonstrate good deeds involving pies as a National Pie Day tribute - from teaching someone how to make a pie , giving someone a pie - and in the case of Mrs. Smith's, giving away free pie calendars and urging recipients to bestow the same "act of pie-ness" on someone else.

"National Pie Day began as a fun way for pie-makers to showcase desserts and pie-lovers to partake," explained Linda Hoskins, Executive Director, APC. "Over the years, the celebration has grown and this year we're urging pie-lovers to think of and carry out their own acts of pie-ness. In short, we want pie-lovers to give that warm and satisfying feeling that you get when you eat your favorite pie to someone else in a way we call an act of pie-ness."

Giving a free, 2007 Mrs. Smith's pie calendar to a friend or co-worker on National Pie Day is a great act of pie-ness, Hoskins insists. The full-sized, beautifully photographed wall calendar includes tempting recipes and serving suggestions for the many ways that dessert can be the fresh-baked finale of simple family meals, special gatherings, and even an elegant soiree. As a bonus, the calendar offers valuable coupons off the purchase of Mrs. Smith's desserts.

"Mrs. Smith's is pleased to offer this special gift in honor of National Pie Day. We hope that the recipes and photographs inspire pie-lovers to try different desserts throughout the year," said Brand Manager Melinda Pritchett.

Initially, the calendars will be mailed to customers who have been in touch with Mrs. Smith's over the past year - particularly those who have signed up online. Interested dessert-lovers who have not signed up however, can register free on National Pie Day at http://www.mrssmithscalendar.com and will receive a calendar while supplies last. The pie calendar is free to registrants only on January 23rd, however, it is available for $2.99 per calendar to cover postage and handling before National Pie Day and thereafter. Pie lovers are urged to sign up online for a free calendar and perform an "act of pie-ness" by ordering a calendar for a friend, family member or co-worker. After January 23rd, postage and handling charges will be securely processed through PayPal.

Coupons in the 2007 calendar can be used toward the purchase of Mrs. Smith's: Traditional Recipes, Special Recipes, Traditional Recipe Fruit Pie Slices, Soda Shoppe Favorites, Classic Cream Favorites, Classic Cobblers, Classic Crisps, and Homestyle Cakes . Or, customers can try Mrs. Smith's newest desserts such as Cinnabon® Apple Crumb Pie; Cinnabon® Coffee Cake; Cinnabon® Pecan Coffee Cake; Deep Dish Berry Burst; or Blackberry Crisp.

Based in Suwannee, Georgia, Mrs. Smith's was founded in the early 1900s when Amanda Smith began baking from her home. Today, Mrs. Smith's desserts can be found at supermarkets nationwide. National Pie Day will also kick off the 2007 Please Pass the Pie Campaign and pie-lovers are urged to vote for official state pies at http://www.passthepie.com. For more information log on to http://www.mrssmiths.com .

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