Edwards® Desserts Reign Supreme -- Win Top Awards at National Pie Championship

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Edwards® gourmet desserts won top honors at the American Pie Council's 2007 National Pie Championship. Produced by Schwan's Consumer Brands, a division of the Schwan Food Company, Edwards was awarded four blue ribbons.

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When you want to impress without stress, Edwards fills the bill.

Following hours of preparation and presentation for the judges, Edwards® gourmet desserts, won top honors at the American Pie Council's 2007 National Pie Championship. Produced by Schwan's Consumer Brands, a division of the Schwan Food Company, Edwards was awarded four blue ribbons most notably for Key Lime, Banana Crème, Crème Pie Slices made with Reese's® Peanut Butter, and Turtle Pie.

"Edwards always looks great -- with or without the table linens, and it has the taste can't be beat," said Bob Trombino, Senior Director of Marketing and Category Leadership for Schwan's Consumer Brands. "When you want to impress without stress, Edwards fills the bill."

Last year, Schwan's flagship retail products won six 1st Place awards at the National Pie Championship. Edwards recently introduced two delectable crème pie slices -- Banana Crème, to capitalize on the award winning performance of the Whole Pie, and Crème Pie Slices made with Reese's® Peanut Butter.

"Edward's gourmet desserts - many with world-famous candies mixed-in, offer exciting flavor sensations," said Trombino. "They are the perfect choice for after dinner, between meals and for special occasions."

The Schwan Food Company is one of the leading frozen-food companies in the world with market-leading brands like Red Baron®, Tony's®, Freschetta®, Asian Sensations™, Mrs. Smith's®, and its own signature brand -- Schwan's®. The Edwards (Baking Company) was established by namesake Tom Edwards as a small retail bakeshop in Atlanta, Georgia and is now in grocer's freezers nationwide. For more information log onto http://www.edwardsbaking.com.

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WILLIAM COLVARD
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