MarketLab Gears Up for Growth with Pindar AgilityCMS Product Information Management and Multi-Channel Commerce Solution

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Pindar announced today that Caledonia, Michigan-based MarketLab, Inc. has selected and implemented AgilityCMS® as their central product data repository. MarketLab was founded in 1998 as a cataloger for the clinical laboratory and healthcare industries and has seen rapid growth over the past decade. The company now produces four main catalogs and is using their website for e-commerce.

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The clinical laboratory and healthcare distribution market is very familiar to us and we were delighted when MarketLab decided to work with us. It was important for MarketLab to install the system quickly to start reaping the benefits quickly. We were able to do this and it has been a win-win for both companies.

Pindar announced today that Caledonia, Michigan-based MarketLab, Inc. has selected and implemented AgilityCMS® as their central product data repository. MarketLab was founded in 1998 as a cataloger for the clinical laboratory and healthcare industries and has seen rapid growth over the past decade. The company now produces four main catalogs and is using their website (http://www.marketlabinc.com) for e-commerce.

AgilityCMS will function as the central product information management (PIM) system for MarketLab's 6,000 unique products that will feed data to the website. All catalog and print production work will also be managed in AgilityCMS. The company currently produces 2,000 pages but believes that it can grow that number over the next years. AgilityCMS has already been implemented in under 90 days and MarketLab is currently producing its first catalog scheduled to drop in early 2009.

"The catalog is our key marketing and sales tool, and we needed to find a way to be more agile and efficient in producing it", stated Phil Lloyd, Chief Technology Officer at MarketLab Inc. "AgilityCMS improves our catalog production flexibility and speed-to-market. Not only will AgilityCMS help us to produce more pages and publications with our existing team, but it will make it possible to efficiently share product information internally and externally via the Web to grow our cross-channel business."

Richard Hunt, President of Pindar US added: "The clinical laboratory and healthcare distribution market is very familiar to us and we were delighted when MarketLab decided to work with us. It was important for MarketLab to install the system quickly to start reaping the benefits quickly. We were able to do this and it has been a win-win for both companies."

About AgilityCMS
AgilityCMS is a leading product information management solution and greatly improves the way manufacturers, distributors and retailers market to their customers. Find out more at http://www.pindar.com

About MarketLab
MarketLab, Inc. is a direct mail catalog provider specializing in unique and hard-to-find products for healthcare professionals. We make their professional lives easier by providing them with an organized, attractive, accurate and up-to-date catalog of products tailored to their needs. Find out more at http://www.marketlabinc.com.

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Carsten Lau
Pindar
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