Pindar to Support Electrolux European Cross-Channel Marketing with AgilityCMS

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Electrolux, a global leader in home and professional durable goods has selected AgilityCMS® to support its European cross-channel publishing initiatives. In accordance with Electrolux's announced corporate goal of improving operational margins, the implementation of AgilityCMS as the central publishing tool will help streamline the production of all marketing collateral including, catalogs, and price lists, product data sheets for retail and consumer markets. The company expects to see significant improvements in the quality and brand consistency of their publications and improved speed-to-market of its marketing content.

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Adding a global leader like Electrolux to our list of customers is a great opportunity for us to demonstrate how AgilityCMS supports large enterprises that require tighter brand control through centralized product data management. We are looking forward to a long and successful business partnership with Electrolux.

Electrolux, a global leader in home and professional durable goods has selected AgilityCMS® to support its European cross-channel publishing initiatives. In accordance with Electrolux's announced corporate goal of improving operational margins, the implementation of AgilityCMS as the central publishing solution will help streamline the production of all marketing collateral including catalogs, price lists, and product data sheets for retail and consumer markets. The company expects to see significant improvements in the quality and brand consistency of their publications and improved speed-to-market of its marketing content.

AgilityCMS will function as the central publishing tool for an extensive product range that includes pan-European brands including Electrolux, AEG-Electrolux and Zanussi as well as local brands like Zoppas, Faure and Zanker. AgilityCMS will become the publishing platform for all 37 countries within Electrolux Major Appliances Europe and will manage over 20 languages.

"We carried out a thorough evaluation of the different Publishing solutions available in the market. Given our specific challenges and requirements, the field was narrowed down instantly and AgilityCMS stood out as a robust and proven solution", stated Carlo Sam, European Business Development Manager at Electrolux. "We look forward to working with AgilityCMS and Pindar in helping Electrolux streamline our marketing operations across Europe".

Nick Harknett, Managing Director of Pindar's Publishing Services Division at Pindar added: "Adding a global leader like Electrolux to our list of customers is a great opportunity for us to demonstrate how AgilityCMS supports large enterprises that require tighter brand control through centralized product data management. We are looking forward to a long and successful business partnership with Electrolux."

About AgilityCMS
AgilityCMS is a leading product information management and multi-channel publishing solution and greatly improves the way manufacturers, distributors and retailers market to their customers. Find out more at http://www.pindar.com/agilitycms

About Electrolux
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers on more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.

Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG, and Zanussi. In 2007, Electrolux had sales of SEK 105 billion and 57,000 employees. More info at http://www.electrolux.com

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Carsten Lau
Pindar
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